SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Bounce rate really is an important metric to track when you’re trying to analyze the performance of your website. It’s one of a number of metrics that can help you understand how engaging your site is and whether or not your audience approve.A high bounce rate always means fewer conversions, which nobody wants.So how do you go about reducing the bounce rate of a site, which in turn, should help you boost conversions?
It’s no secret to most SEOs and web content writers that Google seems to release a never-ending amount of updates to their search algorithm these days.Although most SEO experts agree that the major changes that really shifted the web marketing landscape (and began to mold it into what we know today) started in 2011, the most recent update, Google Pigeon (so-named by Search Engine Land), has thrown many local search enthusiasts and SEO copywriters into a tizzy trying to keep up with it.
SEMrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with SEMrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing.For this analysis, we’ve chosen to look at the Spanish version of Samsung.com and see how it is applying Google-quality guidelines.
When identifying growth strategies for any business I like to start by focusing on two things.First, what data can I find that supports specific actions? Second, what are the influencers doing in their own businesses?This holds true for all growth strategies I test, but it’s especially important within the world of SEO. There are so many differing opinions among SEO practitioners that it can be difficult to know what actions will have the most impact.Follow the data.
I’ve done a few pieces about Budweiser, particularly related to their over reliance on ads and generally poor social media presence. This is a company that has seriously faltered in the internet age.Growing up, Bud was the biggest beer in the world and the king of TV. They were known for their clever ads, like the talking frogs.However, when social media exploded, Bud never adapted.
One of the first phrases I learned in my SEO career was, “Content is king.” That simple phrase highlights the (ever-increasing) importance of content as the cornerstone of a valuable and authoritative site.As an SEO professional, it feels to me as though it has taken years for web masters and site owners to fully understand the importance of visible, well-written content. Ultimately it’s been a hard-fought battle that has lead to tremendous strides in client understanding.
Link building is certainly not a static industry.Throughout the years link building has seen numerous shifts and changes. Strategies have changed as search engines have gotten better at detecting manipulative practices.The spammy and automated tactics that worked tremendously well in the past are no longer as effective today.
When planning a successful SEO campaign, keyword research is the place to begin! Keyword research, as we know, is the foundation of SEO; if done correctly, there is a good chance you will generate a lot of additional business.Keyword research is often a neglected area, as most professionals think extracting keywords from Google’s Keyword Planner and arranging them according to the number of visitors per month is all it takes. However, it involves much more than that.
Every digital marketing team knows that tracking digital analytics and implementing paid media campaigns require the addition of small snippets of code, also known as “tags,” in order to track: Pageviews Events Remarketing lists Cross domain tracking In-app analyticsBasic snippets, such as the tracking code placed on each page to track page views within Google Analytics, are now amazingly easy to install.