SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Making the decision that you want to hire an SEO company is an exciting one, but unfortunately it only gets more complicated from there. Not only do SEO companies come in all types and sizes, but there are also many companies out there that claim to be something they’re not. Between false ranking promises and outdated practices, saying that you have to be careful when choosing an SEO company is an understatement.
One of my clients is having a horrible time with bounce rate, which has been running around 80% for weeks. The problem? The site is too “me” centered and not enough “you” centered.When people come to your site, they’re looking for information, something to help them or something cool to buy. When they come from a search engine, they’re looking for something specific.But let’s back up a minute and talk about what bounce rate is.
What is Search Engine Saturation?Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This includes everything from images and advertisements to organic results.Search engine saturation is a tactic used not only in lieu of high ranking results, but also in conjunction with them; providing the searcher with multiple opportunities to reach your site.
There is nothing better than over-delivering for a client. That is what our company was built on, and it's one of the most important things we live up to.Every client is different. But in the case of one client, we were able to skyrocket their rankings through competitive backlink analysis. For those of you who don’t know, using online tools you can easily find out the links that are delivering the most authority to your competitors.
Location, location, location!This is one of the quintessential business statements that is as true today as it was when it was first uttered. The difference between then-and-now is the context for why it’s still true.Originally it was meant to describe the natural foot traffic of a city. If your retail operation was off the beaten path, there would be no foot traffic, and thus none of that traffic would ever convert to customers.
Backlink auditing has been a vital tool in any good online marketer's arsenal for a good number of years now. It’s a diverse practice that can be utilized throughout a campaign for various reasons, whether that be proactive clean up, penalty recovery, or competitor analysis.Auditing your own, a client’s or a competitor’s, backlink profile is all well and good. But without a complete dataset, you could be wasting your time and effort and not getting the results you really desire.
Everyone has a story to tell. Still, imagination often overpowers content writers and their love for the written word can make them get ahead of themselves. Focusing all available efforts on thoroughly optimizing a website is imperative before embarking on any content marketing journey, no matter how provoking it might be.But how do you know which SEO metrics offer you the best value when formulating a content marketing campaign for your site?
As we end a very tumultuous year of major updates in key SEO algorithms and many significant changes in marketing strategy with popular social media platforms, I thought it would be a good idea to review the essential basic facts of SEO and website optimization.After all, in order to maximize the ROI of your digital marketing investment, a w3c compliant, mobile responsive and adaptive website that is fully optimized with the latest white hat SEO tactics, is absolutely necessary.
As an avid researcher, I always keep an eye on Google’s behavior to analyze the way they keep on changing their search results.One of the more recent developments to the SERPs is Google's answer box. I find it to be a useful addition by the search engine giant to enhance the accuracy of its search results.But, before we dig into the answer box, let’s have a short intro about Google's Knowledge Graph.Google Knowledge Graph was introduced by the search giant in May 2012.
Bounce rate really is an important metric to track when you’re trying to analyze the performance of your website. It’s one of a number of metrics that can help you understand how engaging your site is and whether or not your audience approve.A high bounce rate always means fewer conversions, which nobody wants.So how do you go about reducing the bounce rate of a site, which in turn, should help you boost conversions?