SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
When identifying growth strategies for any business I like to start by focusing on two things.First, what data can I find that supports specific actions? Second, what are the influencers doing in their own businesses?This holds true for all growth strategies I test, but it’s especially important within the world of SEO. There are so many differing opinions among SEO practitioners that it can be difficult to know what actions will have the most impact.Follow the data.
I’ve done a few pieces about Budweiser, particularly related to their over reliance on ads and generally poor social media presence. This is a company that has seriously faltered in the internet age.Growing up, Bud was the biggest beer in the world and the king of TV. They were known for their clever ads, like the talking frogs.However, when social media exploded, Bud never adapted.
One of the first phrases I learned in my SEO career was, “Content is king.” That simple phrase highlights the (ever-increasing) importance of content as the cornerstone of a valuable and authoritative site.As an SEO professional, it feels to me as though it has taken years for web masters and site owners to fully understand the importance of visible, well-written content. Ultimately it’s been a hard-fought battle that has lead to tremendous strides in client understanding.
Link building is certainly not a static industry.Throughout the years link building has seen numerous shifts and changes. Strategies have changed as search engines have gotten better at detecting manipulative practices.The spammy and automated tactics that worked tremendously well in the past are no longer as effective today.
When planning a successful SEO campaign, keyword research is the place to begin! Keyword research, as we know, is the foundation of SEO; if done correctly, there is a good chance you will generate a lot of additional business.Keyword research is often a neglected area, as most professionals think extracting keywords from Google’s Keyword Planner and arranging them according to the number of visitors per month is all it takes. However, it involves much more than that.
Every digital marketing team knows that tracking digital analytics and implementing paid media campaigns require the addition of small snippets of code, also known as “tags,” in order to track: Pageviews Events Remarketing lists Cross domain tracking In-app analyticsBasic snippets, such as the tracking code placed on each page to track page views within Google Analytics, are now amazingly easy to install.
The search marketing industry, providing search engine ranking or search engine marketing type services to website owners, is, give or take a year or two, about 15 years old now. It has certainly changed over the years, and in my experience as an SEO since the 1990s, I've seen all the changes.I've seen it all — from rudimentary cloaking, to redirecting domain names, to comment spamming, to outright hacking websites in order to place links (which is now illegal, finally).
As SEO professionals, we have a responsibility to remain abreast with all current trends, reports and changes within our industry. It is only by doing this that we can honestly and ethically serve our clients.With the 2014 Local Search Ranking Factors recently published by David Mihm, our current duty entails taking to heart the recommendations found within the report — and helping our clients put those to work for them.
You know what grokking is, right? Grok is a term that Robert A. Heinlein used in his sci-fi classic, "Stranger in a Strange Land." For you non-sci-fi types, it means to really understand something so well that it becomes part of you, or vice versa. Here’s what Heinlein wrote:“Grok means to understand so thoroughly that the observer becomes a part of the observed — to merge, blend, intermarry, lose identity in group experience.”- Robert A.