SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Every digital marketing team knows that tracking digital analytics and implementing paid media campaigns require the addition of small snippets of code, also known as “tags,” in order to track: Pageviews Events Remarketing lists Cross domain tracking In-app analyticsBasic snippets, such as the tracking code placed on each page to track page views within Google Analytics, are now amazingly easy to install.
The search marketing industry, providing search engine ranking or search engine marketing type services to website owners, is, give or take a year or two, about 15 years old now. It has certainly changed over the years, and in my experience as an SEO since the 1990s, I've seen all the changes.I've seen it all — from rudimentary cloaking, to redirecting domain names, to comment spamming, to outright hacking websites in order to place links (which is now illegal, finally).
As SEO professionals, we have a responsibility to remain abreast with all current trends, reports and changes within our industry. It is only by doing this that we can honestly and ethically serve our clients.With the 2014 Local Search Ranking Factors recently published by David Mihm, our current duty entails taking to heart the recommendations found within the report — and helping our clients put those to work for them.
You know what grokking is, right? Grok is a term that Robert A. Heinlein used in his sci-fi classic, “Stranger in a Strange Land.“ For you non-sci-fi types, it means to really understand something so well that it becomes part of you, or vice versa. Here’s what Heinlein wrote:“Grok means to understand so thoroughly that the observer becomes a part of the observed — to merge, blend, intermarry, lose identity in group experience.”- Robert A.
Online marketers are like fighters. Every day they are striving for higher rankings and better online visibility. If you are a digital soldier, you’ll understand that knowing who your online rivals are and what they do is crucial for your SEO and PPC victories.By conducting competitive landscape analysis, you can identify exactly with whom you will compete for customers. Moreover, you can understand your competitors’ behavior on the web battlefield and predict their next steps.
Following the latest Penguin 3.0 update, it’s clear Google will continue to target spammy ways to build links. The bar has once again been raised in terms of requirements for the quality of new links that SEOs obtain.Here are some ethical ways to generate new links for your clients (or for your own sites) that rely majorly on real business connections and content strategy.
It doesn't matter if you are the owner of a multinational company or you have just began your very own start-up — if you want to be in business for the long run, it is very important for you to have your own official website.However, a website might not be beneficial if your potential customers know nothing of your existence. This is where search engine optimization (SEO) enters the picture.
Ever since I started my career in internet marketing, there has been a strange, yet constant battle between PPC and SEO that attempts to decide which is better. Personally, I think we should all be friends!SEO and PPC vary in many ways — SEO is “free” traffic, while PPC is a way to pay to get traffic to your website. Both have advantages and disadvantages, and both have varying conversion rates. In the table above, I took two different clients from two different industries.
“Don’t like the weather? Wait a few minutes. It’ll change.”You can apply that joke to all sorts of things. Financial markets… politics… search engine results.For example, here’s what Google search results looked like in 2000: Here’s what they looked like in 2005: And in 2010: We’ve got about two months left until 2015. What will the search results look like then?
First, there were keywords (usually one or two), then there were long-tail keywords, and now there are search engine optimization “themes” — which some SEO gurus say is just another way of saying quality long-tail keywords.What does it all mean, and why should you care if you’re not in the SEO game? The reality is every person and every business with an online presence needs to know and care about SEO. It’s not optional.