SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
You know what grokking is, right? Grok is a term that Robert A. Heinlein used in his sci-fi classic, "Stranger in a Strange Land." For you non-sci-fi types, it means to really understand something so well that it becomes part of you, or vice versa. Here’s what Heinlein wrote:“Grok means to understand so thoroughly that the observer becomes a part of the observed — to merge, blend, intermarry, lose identity in group experience.”- Robert A.
Online marketers are like fighters. Every day they are striving for higher rankings and better online visibility. If you are a digital soldier, you’ll understand that knowing who your online rivals are and what they do is crucial for your SEO and PPC victories.By conducting competitive landscape analysis, you can identify exactly with whom you will compete for customers. Moreover, you can understand your competitors’ behavior on the web battlefield and predict their next steps.
Following the latest Penguin 3.0 update, it’s clear Google will continue to target spammy ways to build links. The bar has once again been raised in terms of requirements for the quality of new links that SEOs obtain.Here are some ethical ways to generate new links for your clients (or for your own sites) that rely majorly on real business connections and content strategy.
It doesn't matter if you are the owner of a multinational company or you have just began your very own start-up — if you want to be in business for the long run, it is very important for you to have your own official website.However, a website might not be beneficial if your potential customers know nothing of your existence. This is where search engine optimization (SEO) enters the picture.
Ever since I started my career in internet marketing, there has been a strange, yet constant battle between PPC and SEO that attempts to decide which is better. Personally, I think we should all be friends!SEO and PPC vary in many ways — SEO is “free” traffic, while PPC is a way to pay to get traffic to your website. Both have advantages and disadvantages, and both have varying conversion rates. In the table above, I took two different clients from two different industries.
“Don’t like the weather? Wait a few minutes. It’ll change.”You can apply that joke to all sorts of things. Financial markets… politics… search engine results.For example, here’s what Google search results looked like in 2000: Here’s what they looked like in 2005: And in 2010: We’ve got about two months left until 2015. What will the search results look like then?
First, there were keywords (usually one or two), then there were long-tail keywords, and now there are search engine optimization “themes” — which some SEO gurus say is just another way of saying quality long-tail keywords.What does it all mean, and why should you care if you’re not in the SEO game? The reality is every person and every business with an online presence needs to know and care about SEO. It’s not optional.
I guess if a search engine can give you the answer to life, universe and everything; you pretty much don’t need to go anywhere else, right? It’s no wonder then that Google has maintained its vice-like grip on search market shares. The latest ComScore numbers show 67.6 percent of the search market is dominated by Google. Bing puts in a valiant act, while Yahoo — post-divorce from Bing’s search engine — is on a downward death spiral.
SEO is an ever-evolving field. Just when you think you’ve got the rules down, along comes a whole new set in response to the latest Google algorithms or mobile search trends or web design principles. Trying to keep up with all these changes can frustrate any online marketer.But the good news is the fundamentals of SEO are fairly constant — so if you’ve been following SEO best practices, you’re already ahead of the game.
One of the most important parts of building strong links to a website is identifying authoritative and attainable link targets.For more seasoned SEO professionals, it's already obvious you want links from a website that has high domain authority, great usability and its own robust inbound links that are not in jeopardy of attracting a manual penalty from Google. However, what is often forgotten is that websites that link to your own need to be relevant.