SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Let’s kick off this post with an explanation of what structured data is and what it is not.The simplest explanation of what structured data is would be information presented to search engines in a way that search engines can understand. What structured data is not is a “quick win” tactic that gets your website ranked faster or gives your website a sudden surge in visitors. Structured data is to be used to strengthen your brand’s presence and relevance through the lens of Google.
Yes, I understand. We’re always trying to figure that out. We zig and Google zags and all that. It’s exhausting! But regarding the future of mobile search, Google put forth some solid information in the Developer blog this month that will be highly useful to anyone developing Android apps for the mobile market.Apparently, Google is working harder every day to perfect mobile search, specifically app search.
Common advice for success online is to establish and run a blog. In response, businesses create a quick blog and fill it with the basic topics that come to mind.After a few weeks, maybe a few months, the business owner looks to their site and sees little in the way of tangible results. The blog appears to be a waste of effort. The few marginal sales it brings in aren’t worth the investment of keeping it up to date. The blog is deemed a failure and left to die.This is a dangerous situation.
For brands implementing an off-page search engine optimization (SEO) strategy, one of the most logical places to start is by finding and fixing any broken links that already exist.Broken links most commonly occur when a business launches a new website without creating a 301 redirect for each and every previous webpage. When this happens, users who click the link get a 404 error and the SEO equity that was tied to the link is lost.
It's not often I begin my writing by begging, but today I'm going to make an exception.Please, please, please don't contact me (or any other SEO for that matter) saying, “I really need to rank for the holidays.” Here's the long and the short of it — if you don't already have a very strong foundation or a budget for paid search, you're not going to rank in the next couple months. Here's who can:1. Sites that already rank well but need a bit of a bump, and2.
Because SEO is such a nebulous pursuit, it’s becoming harder and harder to guarantee any ranking-type results for our clients anymore. Start-up sites that want SEO (usually only because they’ve heard it’s something they should want) are very reluctant. What they don’t know is they aren’t liable to see much search traffic success in the future without us.This reluctance to start out with SEO is because we continue to get a bad rap.
Google has done away with Google Authorship completely. Initially, they were just going to remove author images from the search results, but ultimately decided to scrap the entire thing.Personally, I was a fan of GA, and I’m sure a lot of you were too. Google created a way to give credit to content creators for the work they produced around the web.
Blogging helps build value proposition for your visitors. This could be through an infographic, blog post or newsletter.To make blogging activities work more for you (from brainstorming content ideas to capturing email subscribers), bloggers should use tools to get things done easily and effectively.In this post, I’d like to share a few WordPress plugins worth installing on your blog to help you become a more effective blogger.
Page titles. Check. Meta description. Check. Keywords. Check. Backlinks. Check.It is not easy to build a high performing website and get top rankings on all the search engines. Winning the SEO game is not just about enabling the search engines find your pages, but also ranking them at the top of the search results page.You can optimize your website to improve its performance in the SERPs, but this optimization requires continuous maintenance, testing and monitoring.
The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting.Is it even possible to compete locally as a global brand? Of course it is. Although, you can’t do it without a good local SEO strategy.Now, the way to proceed depends on the type of global business.