SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.So, what are the most important metrics that every SEO must consider in 2018?
There is nothing inherently wrong with the old way of generating sales leads. Personally, I am sure it strengthens the character of individuals. You built a sales team. Had them make cold calls and sales by phone by letters or by email.But from the standpoint of the technology we have at our fingertips today, it is, unfortunately, an inefficient way to find new business and sell.
We have listed all the latest Google updates you need to know about. Read on to see changes Google has made with AMP, Google My Business, PageSpeed Insights Tool, the Google My Business Website Builder, AdWords and more! Also, check out our new Podcast called Search Marketing Scoop – a new podcast on Facebook Live regarding Google Updates.
Getting started in the SEO industry can be incredibly overwhelming. It‘s easy to get lost when you are constantly flooded with information using terms like Penguin, Panda, and Fred. In this article, I will teach you about getting started with identifying Google penalties and how to move forward with the clean-up process to get your SEO efforts back on track.
Google continues to challenge us with an ever-evolving digital landscape that we all have to catch up with. And while we were away enjoying the holiday season, Google made some tweaks and released some new features. So, if you feel like you have been left behind and might have missed some updates, here is everything you need to know in Google News from the previous month.
Magento is the most popular and fast-growing, open-source e-commerce platform on the planet, and there is no doubt that Magento is a necessity in today’s e-commerce marketplace due to its innovative and extensive customized features. Here are SEO tips to improve your Magento 2 E-Commerce website rankings. Implement these killer tips for better Search Engine Results Page (SERP) rankings.
Search engine optimization (SEO) and conversion rate optimization (CRO) each focus on two very different aspects of marketing. SEO focuses on driving traffic to your site, while CRO focuses on increasing conversions like lead generation, event registration, and sales. The two are very different focuses, but they are most effective when their efforts are combined.
Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent. In this article, you will learn the different kinds of search intent & how to optimize for them.