SEO

SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

SEO
In last week’s #SEMrushchat, we talked about an exceptionally important topic: how brand authority interacts with SEO as a ranking factor. We invited expert, Jennifer Slegg - founder & editor of The SEM Post, and speaker. We focused on questions like how to identify a good brand authority, how authority influences rankings, and how PR and SEO can, and should, interact.
SEO
Our Google News Digest reviews all the changes and updates made by Google in the past two weeks. So check out all the changes and ensure you are staying as informed as possible.
SEO
Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.
SEO
Last week‘s special edition #SEMrushchat was dedicated to SEO questions that marketers need to answer before the end of 2017. While at Pubcon in Las Vegas, the SEMrush team had the chance to speak to many experts about backlinks, “nofollow“ attribute, AMP, and other SEO topics that digital marketers deal with every day.
SEO
Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. So, how do we find commercial intent keyword phrases? The process is really simple, and I am going to break down several ways to research these keywords and offer insights you can use.

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SEO experts share their knowledge in different fields of Search Engine Optimization

SEO
In this article, we collected a complete content optimization list. And step by step, we are going to explain how to make each detail of your article attractive to both users and search engines.
SEO
In this digest find the latest news from Google: from the long-awaited arrival of the mobile-first index, to parallel tracking for ads, introduction of new payment service and much more that happened between October 18 - November 1.
SEO
Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond. Read on...
SEO
What’s the current state of link building? It turns out it’s still alive and kicking! Naturally, the question then becomes how do SEOs build links these days? To answer that question, my team and I recently created a brand new industry survey. We polled 628 SEO experts to learn about the link building methods that work best for them. Key fundings are summarized in this article.
SEO
Struggle with getting local traffic? Want to get an unprecedented visibility to your website? In this post you will find a step-by-step guide on how to get into the Local Pack and get as many local traffic as it gets.

Expand your knowledge

SEO experts share their knowledge in different fields of Search Engine Optimization

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