SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Page load speed is both a very important user experience factor and a Google ranking factor. SEMrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your website‘s performance.
Our #semrushchat community recently conducted a live-site audit of Visiondirect.co.uk. During the latest chat, they discussed various aspects that could be hindering this site’s ranking and gave suggestions on how to rectify it.Although the discussion focused on a specific site, the points discussed can be useful to your site as well.
Voice search is quickly becoming the preferred way to conduct online searches. Is your SEO strategy ready to drive traffic to your site with voice search? Here is all you need to know about voice search, and how to optimize your content to close more sales in a mobile world. Check out these tips to position yourself for future success!
What do your users search for in your website search bar? On-site search is a clear indicator of user intent and can be a conversion multiplier for your website if done right. In last week’s #SEMrushchat, we discussed the best ways to use onsite search as a conversion multiplier with JP Sherman. JP, along with our other chat participants, had valuable insights to share. Check them out!
As a UX and CRO analyst, after having spent my previous years in customers‘ acquisition, I have become a proponent of analytics and user experience. In this article I will answer the following questions: Can better UX influence ranking for a page? How can you measure it? And if so, what should we do?I hopefully can persuade you that UX is necessary for SEO.
Building a solid backlink profile can help you ensure the success of your SEO campaign. But how can you find reputable backlink sources? For our new research, we decided to analyze backlink portfolios of the leading real estate, law, and accounting firms and discover where they get their most valuable backlinks.
Link Building is ranked one of the most important SEO tactics by the experts, and while there are numerous guidelines and ‘best practices’ for getting quality links, link building is not a simple task. Julie Joyce joined us last week to address the challenges that come with link building. In case you missed it, here is what Julie and the rest of our chat participants had to say:
As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. This free tool gives website owners insight into how Google‘s search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance.
With the enormous data that Google Analytics provides, knowing how to navigate its complex platform and getting past the basic vanity metric reports is critical to your success. In this guide, we go into detail to explain each Google Analytics insight and how you can implement it right away on your website to skyrocket your search visibility.