SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting.Is it even possible to compete locally as a global brand? Of course it is. Although, you can’t do it without a good local SEO strategy.Now, the way to proceed depends on the type of global business.
I had to laugh at a recent Digital Third Coast (DTC) “Renegade Search” blog video. It was about an extortion email the company received. The letter writer — poor grammar and all — stated he or she would "do NEGATIVE SEO to (their) website by giving it 20,000 XRumer forum profile backlinks (permanent and mostly do follow) pointing directly to (their) website and hence (their) website will get penalised & knocked off the Google Search Engine Result Pages…” forever, no less.
The 4.0 version of Google’s Panda Algorithm Update impacted many sites. There have been hundreds, maybe thousands of articles about why and how Panda affected those sites in the context of the SERPs. But how do falling SERPs impact a company’s bottom-line.
Search is still the main driver of relevant traffic to websites more than any other digital marketing channel. In fact, it drives up to 300% more traffic than social media marketing, and much more than other internet marketing channels. So, as a business owner, you should expect to get better results in terms of attracting highly targeted traffic of potential buyers and customers – if people can find your business or your website in front of search results. This is where holistic SEO comes in.
SEO isn’t a set it and forget it system. You must constantly monitor the effectiveness of the actions you take on and around your website. Why? Because you need to know what’s working and what’s not!If something is working really well, do more of it! Right?If something isn’t working within a reasonable time, get rid of it or modify it and start over!If you don’t monitor stats, you’re just costing yourself time and money.
Google is the authority when it comes to search rankings. Like most everyone else, chances are your digital marketing team goes into panic mode and works a little bit harder every time the search engine giant changes or updates its algorithm.All of this begs the question, though: Are there other ways to generate traffic and boost a website’s online presence without relying heavily on Google?
While Google has certainly done a good job giving small businesses the tools they need to succeed online, there almost always comes a time when you have a technical question or want to talk with someone in person. This is where Google Partners and Apps come into play. Now, Google has made it easier to find both by combing the two into one place where users can search — The Google Analytics Partner Gallery.New features debuted this summer. Let's take a look.
So, you think you can write good SEO content?Much like the performers on "So You Think You Can Dance," writers need to have a routine planned out before they begin. If you often find yourself staring blankly at your computer, hampered by a major case of writer's block, then this post is for you. Learn from the best and most experienced SEO bloggers and writers SEMrush has to offer.