SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
“Don’t like the weather? Wait a few minutes. It’ll change.”You can apply that joke to all sorts of things. Financial markets… politics… search engine results.For example, here’s what Google search results looked like in 2000: Here’s what they looked like in 2005: And in 2010: We’ve got about two months left until 2015. What will the search results look like then?
First, there were keywords (usually one or two), then there were long-tail keywords, and now there are search engine optimization “themes” — which some SEO gurus say is just another way of saying quality long-tail keywords.What does it all mean, and why should you care if you’re not in the SEO game? The reality is every person and every business with an online presence needs to know and care about SEO. It’s not optional.
I guess if a search engine can give you the answer to life, universe and everything; you pretty much don’t need to go anywhere else, right? It’s no wonder then that Google has maintained its vice-like grip on search market shares. The latest ComScore numbers show 67.6 percent of the search market is dominated by Google. Bing puts in a valiant act, while Yahoo — post-divorce from Bing’s search engine — is on a downward death spiral.
SEO is an ever-evolving field. Just when you think you’ve got the rules down, along comes a whole new set in response to the latest Google algorithms or mobile search trends or web design principles. Trying to keep up with all these changes can frustrate any online marketer.But the good news is the fundamentals of SEO are fairly constant — so if you’ve been following SEO best practices, you’re already ahead of the game.
One of the most important parts of building strong links to a website is identifying authoritative and attainable link targets.For more seasoned SEO professionals, it's already obvious you want links from a website that has high domain authority, great usability and its own robust inbound links that are not in jeopardy of attracting a manual penalty from Google. However, what is often forgotten is that websites that link to your own need to be relevant.
Search engines are constantly updating their search algorithms to remove unnecessary elements (e.g. links) caused by unnatural practices of SEOs and to provide better results for their users.Understanding how Google works, what they want to achieve and also learning from all patents could help you become a better marketer for your website or for your client’s website.Improving your site’s search ranking potential is not an easy thing to do.
Once you’ve got the SEO basics down — things like optimizing your pages and posts for certain phrases and getting mentions of your site on high authority sites — you might start to wonder, is it working?And depending on the metrics you’re using to measure the success of your SEO efforts, you might think it is.But let me tell you — you’re probably lying to yourself.And you’re not alone.
When it comes to increasing engagement or generating more leads and sales, website speed plays a very important role. Yet, so many e-commerce sites and blogs simply ignore it.Internet marketing firm Portent put together a test, five months ago, where they tested data from 16 e-commerce sites. From there, they tested 500 e-commerce sites, which showed pages that took less than one second to load generated the most revenue. This is just one of many countless studies available on the Internet.
Let’s kick off this post with an explanation of what structured data is and what it is not.The simplest explanation of what structured data is would be information presented to search engines in a way that search engines can understand. What structured data is not is a “quick win” tactic that gets your website ranked faster or gives your website a sudden surge in visitors. Structured data is to be used to strengthen your brand’s presence and relevance through the lens of Google.
Yes, I understand. We’re always trying to figure that out. We zig and Google zags and all that. It’s exhausting! But regarding the future of mobile search, Google put forth some solid information in the Developer blog this month that will be highly useful to anyone developing Android apps for the mobile market.Apparently, Google is working harder every day to perfect mobile search, specifically app search.