SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Because SEO is such a nebulous pursuit, it’s becoming harder and harder to guarantee any ranking-type results for our clients anymore. Start-up sites that want SEO (usually only because they’ve heard it’s something they should want) are very reluctant. What they don’t know is they aren’t liable to see much search traffic success in the future without us.This reluctance to start out with SEO is because we continue to get a bad rap.
Google has done away with Google Authorship completely. Initially, they were just going to remove author images from the search results, but ultimately decided to scrap the entire thing.Personally, I was a fan of GA, and I’m sure a lot of you were too. Google created a way to give credit to content creators for the work they produced around the web.
Blogging helps build value proposition for your visitors. This could be through an infographic, blog post or newsletter.To make blogging activities work more for you (from brainstorming content ideas to capturing email subscribers), bloggers should use tools to get things done easily and effectively.In this post, I’d like to share a few WordPress plugins worth installing on your blog to help you become a more effective blogger.
Page titles. Check. Meta description. Check. Keywords. Check. Backlinks. Check.It is not easy to build a high performing website and get top rankings on all the search engines. Winning the SEO game is not just about enabling the search engines find your pages, but also ranking them at the top of the search results page.You can optimize your website to improve its performance in the SERPs, but this optimization requires continuous maintenance, testing and monitoring.
The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting.Is it even possible to compete locally as a global brand? Of course it is. Although, you can’t do it without a good local SEO strategy.Now, the way to proceed depends on the type of global business.
I had to laugh at a recent Digital Third Coast (DTC) “Renegade Search” blog video. It was about an extortion email the company received. The letter writer — poor grammar and all — stated he or she would "do NEGATIVE SEO to (their) website by giving it 20,000 XRumer forum profile backlinks (permanent and mostly do follow) pointing directly to (their) website and hence (their) website will get penalised & knocked off the Google Search Engine Result Pages…” forever, no less.
The 4.0 version of Google’s Panda Algorithm Update impacted many sites. There have been hundreds, maybe thousands of articles about why and how Panda affected those sites in the context of the SERPs. But how do falling SERPs impact a company’s bottom-line.
Search is still the main driver of relevant traffic to websites more than any other digital marketing channel. In fact, it drives up to 300% more traffic than social media marketing, and much more than other internet marketing channels. So, as a business owner, you should expect to get better results in terms of attracting highly targeted traffic of potential buyers and customers – if people can find your business or your website in front of search results. This is where holistic SEO comes in.
SEO isn’t a set it and forget it system. You must constantly monitor the effectiveness of the actions you take on and around your website. Why? Because you need to know what’s working and what’s not!If something is working really well, do more of it! Right?If something isn’t working within a reasonable time, get rid of it or modify it and start over!If you don’t monitor stats, you’re just costing yourself time and money.