SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Over the last few years, the updates and commentary from the search engines indicate an increasing reliance on user experience (UX) for ranking. Why else would a heretic in both the UX and SEO fields be on the “Periodic Table of SEO“ panel at SMX Advanced 2014?While UX might seem like just another abstract ingredient in the chiffon pie of Web design, it does have a strong theoretical and data-driven foundation.
As the years fly by, there remains one constant while working as a SEO/PPC manager. That constant happens to be the frequency of Microsoft Excel use by SEOs and the importance of being proficient with functions or formulas that can help you save time. There's really no way around it; if you work as a campaign manager or project manager for a SEO/PPC management company you are going to be using Excel, A LOT.
Have you ever wondered if there is a better way to find new keywords in different languages than using automatic tools? Do you feel that a thorough analysis done by a native speaker can bring new opportunities for you?Not only will it offer new opportunities, but it can also save you a lot of cash as you can avoid targeting false positive keywords. Here are are seven tips for conducting cross-cultural keyword research.
In the battle against spam, search engines have adopted the semantic web. It's an attempt to make search results more personal and as close as possible to what the search user truly wanted or intended when they made their search queries. It’s not about keywords and rankings anymore. Rather, giving each user a unique search result that is personalized according to their search needs.
If you're unfamiliar with SEO, it can be hard to know whether or not you’re on the right track.Whether you want to do your own SEO or work with an agency, it’s tough to know the right time to invest in this kind of management. The unfortunate truth is that there are a lot of dishonest and poor quality SEO agencies out there who will tell you, regardless of your situation, that you need help.
It may not be the fiercest animal in the jungle, but the new Panda just knocked down some very big names. Huge websites that have suffered from massive drops in rankings over the past two months include eBay.com, Ask.com and Examiner.com. Meanwhile, some of those that have seen dramatic improvements have been real surprises as well, such as BuzzFeed.com, MyRecipes.com, YourDictionary.com and Glassdoor.com.Panda 4.
Ever since Panda 4.0 came out, it's more important than ever to know what to do when it comes to SEO for your written online content.SEO is what gets your site noticed; it can also get your site banned from search engines. Content needs to be optimized correctly in order for it to receive the right notice that you want instead of being buried on the search engine results pages.
PageRank, where did you go? When did you stop being that innovative and simple ranking algorithm to become the sullen and withholding force behind the morning newspaper? What have you become?That seems to be the question of the millennia. It seems clear that the SEO community has no industry standard understanding of what PR is today … exactly. How did that happen?
I love my clients. Every one of them is successful in their niche, and that’s the plan. I want them to be the best person to teach a topic, the coolest person to sell the most awesome stuff or the most loved and followed person in whatever it is they’re doing. I help them to do those things, and have had success, even with people who just started from scratch.But I do see tons of stuff.