SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Google is the authority when it comes to search rankings. Like most everyone else, chances are your digital marketing team goes into panic mode and works a little bit harder every time the search engine giant changes or updates its algorithm.All of this begs the question, though: Are there other ways to generate traffic and boost a website’s online presence without relying heavily on Google?
While Google has certainly done a good job giving small businesses the tools they need to succeed online, there almost always comes a time when you have a technical question or want to talk with someone in person. This is where Google Partners and Apps come into play. Now, Google has made it easier to find both by combing the two into one place where users can search — The Google Analytics Partner Gallery.New features debuted this summer. Let's take a look.
So, you think you can write good SEO content?Much like the performers on "So You Think You Can Dance," writers need to have a routine planned out before they begin. If you often find yourself staring blankly at your computer, hampered by a major case of writer's block, then this post is for you. Learn from the best and most experienced SEO bloggers and writers SEMrush has to offer.
Over the last few years, the updates and commentary from the search engines indicate an increasing reliance on user experience (UX) for ranking. Why else would a heretic in both the UX and SEO fields be on the “Periodic Table of SEO“ panel at SMX Advanced 2014?While UX might seem like just another abstract ingredient in the chiffon pie of Web design, it does have a strong theoretical and data-driven foundation.
As the years fly by, there remains one constant while working as a SEO/PPC manager. That constant happens to be the frequency of Microsoft Excel use by SEOs and the importance of being proficient with functions or formulas that can help you save time. There's really no way around it; if you work as a campaign manager or project manager for a SEO/PPC management company you are going to be using Excel, A LOT.
Have you ever wondered if there is a better way to find new keywords in different languages than using automatic tools? Do you feel that a thorough analysis done by a native speaker can bring new opportunities for you?Not only will it offer new opportunities, but it can also save you a lot of cash as you can avoid targeting false positive keywords. Here are are seven tips for conducting cross-cultural keyword research.
In the battle against spam, search engines have adopted the semantic web. It's an attempt to make search results more personal and as close as possible to what the search user truly wanted or intended when they made their search queries. It’s not about keywords and rankings anymore. Rather, giving each user a unique search result that is personalized according to their search needs.
If you're unfamiliar with SEO, it can be hard to know whether or not you’re on the right track.Whether you want to do your own SEO or work with an agency, it’s tough to know the right time to invest in this kind of management. The unfortunate truth is that there are a lot of dishonest and poor quality SEO agencies out there who will tell you, regardless of your situation, that you need help.
It may not be the fiercest animal in the jungle, but the new Panda just knocked down some very big names. Huge websites that have suffered from massive drops in rankings over the past two months include eBay.com, Ask.com and Examiner.com. Meanwhile, some of those that have seen dramatic improvements have been real surprises as well, such as BuzzFeed.com, MyRecipes.com, YourDictionary.com and Glassdoor.com.Panda 4.