SEO

Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.
rich snippets
SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
Excel Tips & Tricks

SEO

4 min read

Excel Tips & Tricks: Streamline Your Analysis

Like many SEOs, I spend a lot of time analyzing traffic data in Google Analytics. I also rely heavily on Excel, which goes hand-in-hand with Analytics. Excel is a tool that is invaluable to SEOs, and I personally could not go a day without using it.
Sergio AicardiMar 12, 2014
How To Use UTM Tracking Codes in Google Analytics

SEO

3 min read

How To Use UTM Tracking Codes in Google Analytics

A UTM tracking code is a unique URL that redirects to your website or target landing page. It helps you identify which specific ads or links get clicked on or convert the most. Without UTM tracking, your analytics will only track which website your clicks and conversions are coming from. But that‘s not enough. Most marketers have multiple ads on one website, whether they‘re in different places or just rotating.
Marvin RussellMar 07, 2014
Social or Organic Traffic

SEO

3 min read

Is Social or Organic Traffic More Important?

OK, most website owners and marketing managers understand that it‘s not social media marketing versus SEO; the two really go hand-in-hand. The content you create not only fuels your social media activity (keeping you connected to your social audience), it also creates valuable landing pages in the SERPs. This helps your website earn better quality links, which in turn helps build your online brand presence.
Nick StamoulisFeb 27, 2014
Dominate the Search Engines

SEO

3 min read

How To Use Semrush To Dominate the Search Engines: Part One

For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age? Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
Jason HawkinsJan 13, 2014
Right Ways and Wrong Ways To Use Call Tracking

SEO

4 min read

The Right Ways and Wrong Ways To Use Call Tracking

McKay Allen is the Content Manager at LogMyCalls, the editor of Blog.LogMyCalls.com and the host of the popular LogMyCalls Marketing Webinar Series. Today, he discusses the right ways and wrong ways to use call tracking. McKay addresses how it works, and the misconception that call tracking can harm SEO.
McKay AllenJan 03, 2014
Your Ecommerce PPC Campaign

SEO

7 min read

PPC Management and 7 Tips for Your Ecommerce PPC Campaign

Paid search advertising, more commonly known as Pay Per Click, or PPC, is a key component to generate immediate leads for growing your business. This also represents the “digital handshake“ between a business and a buyer who are seeking a product or service using keywords to find them in Google or other search engines.
Sergio AicardiDec 18, 2013