SEO

Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.
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SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
Why Keywords Are Still Important

SEO

5 min read

5 Reasons Why Keywords Are Still Important

Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing. From day one, I was infatuated with my search marketing career.
Adam DinceNov 26, 2013
URL Shorteners

SEO

4 min read

URL Shorteners: How They Differ and Why They Matter

URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).
Amanda DiSilvestroNov 13, 2013
Social Signals and SEO

SEO

3 min read

Social Signals and SEO: Results from Five Case Studies

Have you drunk the social signals Kool-Aid? It seems that more and more SEOs are moving away from building links... and replacing them with pins, likes, Google +‘s and tweets. I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.
Brian DeanOct 18, 2013
Online Reputation Management

SEO

3 min read

SEOquake for Online Reputation Management

In today’s highly competitive online world, you’ll need the cutting edge to keep your brand on top. This holds especially true when it comes to helping your name or brand rank with the specific keywords you’d like to target. SEO is never an easy task thanks in part to its ever-changing requirements.
Krystal ShannonOct 01, 2013
How To Get Started with Keyword Research

SEO

4 min read

How To Get Started with Keyword Research

Keyword research is fundamental to any SEO or SEM campaign. But how do you go about selecting keywords? Keyword selection is all about trying to find the words and phrases your potential customers are using as search queries, then leveraging those words organically or targeting them in pay-per-click campaigns. Keywords can be defined by two categories: broad and narrow.
Thom CraverSep 19, 2013
Successful B2B Website

SEO

3 min read

7 Elements of a Successful B2B Website

How do you know if your B2B website is a success? You can judge it by a number of criteria, such as the amount of traffic you’re getting from new visitors. But the most telling benchmark should be the number of leads generated. If you’re not getting many leads from your site, it may be missing one of these seven key elements for modern web design.
Gloria RandAug 12, 2013