SEO

Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.
rich snippets
SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
Link Building Strategies

SEO

4 min read

11 Link Building Strategies That Won't Break the Bank

You already know that the link building game has completely changed... and that building spammy, low-quality backlinks to your site simply doesn‘t work. Not only has this made white hat link building harder, but a lot more expensive to boot. Well I‘m here with some great news: you don‘t need to drop 5-figures for a fancy “content marketing agency“ to get your site to the top of Google.
Brian DeanJul 23, 2013
Search Volumes

SEO

1 min read

Why Are Search Volumes in Semrush Different Than in Google Adwords?

This is the first clip in a new series of official Semrush short videos called “Pro Tips.“ These videos are made specifically with our users most frequently asked questions in mind. In this installment of Pro Tips, I‘ll show you exactly why a keywords search volume in Semrush may not automatically sync up with Google Adwords.
David BlackJul 09, 2013
Co-Registration

SEO

6 min read

Co-Registration: Worth It or Throwing Money Away?

The mantra for online business has been “Build Your List,” for as long as I can remember, and I‘ve been around almost 10 years now. It was one of the first things I learned. Having a big list allows you to communicate with the people on it as many times as you like, whenever you like.
Pat MarcelloJun 25, 2013
Online Marketing Campaign

SEO

4 min read

How To Save Money on Your Online Marketing Campaign

Brian Spero is a contributing team member of Money Crashers, where he helps run online marketing campaigns and writes about business, technology, and finance. With billions of consumers shopping and spending money online every day, there‘s no wonder businesses small and large are jostling to jump-start an effective online marketing campaign.
Brian SperoJun 03, 2013
Introduction to CTR

SEO

3 min read

Introduction to CTR (Click-Through Rate)

CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.
SEMrush BlogMay 31, 2013
How To Check your Ads

SEO

3 min read

How To Check your Ads with Google Adwords Preview Tool

If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google.
SEMrush BlogMay 31, 2013