Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.
Why Google’s 10 Blue Links Will Have to Go (Eventually)What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.
Picking Apart the December 2021 Product Review Update Page by Page What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.
The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too.
The Google Display Network is a collection of websites on which you can place your business’ ads. There is a variety of ad types you can choose from. Furthermore, Google lets you be the captain of the ship with regards to selecting the websites your ads would be displayed on.
Keyword stuffing is the Lord Voldemort of the SEO world. It is one thing marketers try to stay away from as much as possible. There is a strong temptation to add as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a hefty keyword stuffing penalty as a result.
Bing is no longer the inferior counterpart to Google and Yahoo. Over time, Microsoft’s search engine has grown in importance and has gained a significant part of the market share for search. Marketers who want to achieve online success need to equip themselves with the right tools to use Bing.
It is extremely important to track your competitor’s promotional activities. While offline, you have less control over monitoring of all those media channels like TV channels, radio stations, big boards etc.? Fortunately, with online marketing media, it is much easier to do.
There are really no “secrets” to SEO success. We SEO professionals aren’t sitting on a magic formula that will catapult your website to the top of the SERPs if only you have enough of a budget to convince us to tell you.