Keyword Research

Read our blog posts about keyword research to get a better idea about how to optimize your site and plan your keyword strategy.
search terms
Keyword Research Guide for SEO
Top Trending Google Searches
Avoiding Zero-click Searches to Get More Traffic
Best Free Keyword Research Tools
What Is Keyword Difficulty
Guide to Keyword Search Volumes
get rid of trending searches
Scale holding up books
Types of Keywords

The Four Types of Keywords (and Why They Matter)

There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.
Connor LaheyNov 11, 2021