Keyword Research

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Types of Keywords
The Four Types of Keywords (and Why They Matter)There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.
Connor LaheyNov 11, 2021
How To Find Related Keywords

How To Find Related Keywords and How To Use Them

In this guide, we‘re going to walk you through a number of different ways to find related keywords and take a detailed look at how to use them effectively as part of your SEO strategy. We‘ll share the tools that you can use to find these related queries and where to use them within your content strategy to drive growth.
Erika VaragouliJan 20, 2021
What Is Keyword Difficulty
Google Trends for Keyword Research
How to Find Commercial Intent Based Keyword Phrases

How to Find Commercial Intent Based Keyword Phrases

Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. So, how do we find commercial intent keyword phrases? The process is really simple, and I am going to break down several ways to research these keywords and offer insights you can use.
Guy SheetritDec 29, 2020
Keyword Research Guide for SEO

Keyword Research

44 min read

The Ultimate Keyword Research Guide for SEO

This guide is intended to teach you how to do in-depth and meaningful keyword research. Good keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or customers AND are important to achieving your goals, whether they are getting more pageviews, capturing leads, or selling products and services.
Rob WoodsDec 23, 2020
How to Target the Right Keywords

How To Target the Right Keywords: Keyword Research

Keyword research sounds easy, but it is not. We all know the Semrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
Melissa FachAug 01, 2020
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