Keyword Research

Man climbing a building reaching for the YouTube icon
get rid of trending searches
Scale holding up books
Types of Keywords
The Four Types of Keywords (and Why They Matter)There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.
Connor LaheyNov 11, 2021
Long-tail keyword research guide
A Keyword Definition
How to Use Google Keyword Planner for SEO and PPC Campaigns
Keyword Kombat 2020
Keyword Match Types for SEO and AdWords

Keyword Match Types for SEO and AdWords: What's the Difference?

Keywords are the heart and soul of an online marketing campaign, and so you need to pay special attention to the ones you choose. Most of the keywords being entered into Google and other search engines trigger both organic and paid results: However, despite the SERP (search engine results page) being the same, you need to take different approaches when searching for SEO and PPC keywords.
Julia OlennikovaAug 12, 2019
How to Use Reddit for Keyword Research
Trial Semrush banner

Boost your digital marketing efforts