Keyword research sounds easy, but it is not. We all know the Semrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
Learn how to use the Google Keyword Planner for SEO and PPC Campaigns. We have a step-by-step guide on how to use it, planner hacks you need to know, the pros and cons of the planner and breakdown of the limitations you should know.
Keywords are the heart and soul of an online marketing campaign, and so you need to pay special attention to the ones you choose. Most of the keywords being entered into Google and other search engines trigger both organic and paid results: However, despite the SERP (search engine results page) being the same, you need to take different approaches when searching for SEO and PPC keywords.
In this video, Ross Tavendale has some great insights for you about Keyword Cannibalization. He explains the problems that could arise, how to determine if Keyword Cannibalization is a problem, which tools you can use, and how to evaluate issues.
Need to learn a fast way to review tons of keyword categories and break them down into smaller and effective chunks? This week in Weekly Wisdom Ross Tavendale will review super fast keyword research strategies anyone can use. See the step-by-step instructions in the tutorial video and get started today.