Keyword Research

Read our blog posts about keyword research to get a better idea about how to optimize your site and plan your keyword strategy.
search terms
Keyword Research Guide for SEO
Top Trending Google Searches
Avoiding Zero-click Searches to Get More Traffic
How to Target the Right Keywords

How To Target the Right Keywords: Keyword Research

Keyword research sounds easy, but it is not. We all know the Semrush tools provide a lot of keyword research data that marketers can use, but what you do with that data, how you evaluate it, and which keywords and phrases you choose to use are critical if you are hoping to meet specific goals.
Melissa FachAug 01, 2020
How to Use Google Keyword Planner for SEO and PPC Campaigns
Keyword Match Types for SEO and AdWords

Keyword Match Types for SEO and AdWords: What's the Difference?

Keywords are the heart and soul of an online marketing campaign, and so you need to pay special attention to the ones you choose. Most of the keywords being entered into Google and other search engines trigger both organic and paid results: However, despite the SERP (search engine results page) being the same, you need to take different approaches when searching for SEO and PPC keywords.
Julia OlennikovaAug 12, 2019
How to Use Reddit for Keyword Research
Weekly Wisdom with Ross Tavendale
Weekly Wisdom with Ross Tavendale