How to Use Google Trends to Compare Search TermsGoogle Trends is a powerful tool to understand keyword popularity over time, create relevant content, and publish them at the right time. Learn how to use it to improve keyword research and create evergreen content with Semrush.
The Four Types of Keywords (and Why They Matter)There are four main types of keywords: commercial, transactional, informational, and navigational. In this breakdown, we‘re going to identify what these types are with a short summary of each type. Then, we‘ll help you get started on performing keyword research with our Semrush keyword research tools.
Top Trending Google SearchesWant to know what the most searched Google keywords are? We compiled a list of the 100 top trending searches and most Googled questions. Data was taken from our database of 20 billion keywords in October 2021 and covers the US and Global search volume for Google search terms.
There is certainly a lot of truth to that as most internet marketers will only focus and fight for the top spots in the search results. But I was recently doing a deep dive in a keyword to see just how deep the rabbit hole can go and be surprised to see that by default, it doesn’t go very far at all.
If you’re still wondering what should be done in terms of SEO to increase traffic and sales, we suggest you start with keyword research. After all, keyword research and keyword optimization are among the most cost-effective things site owners can do to improve inbound site traffic via search engines.
One of the best ways to find new keywords is the Google AdWords Search Term Report. However, it’s not the only way. The Search Term Report shows what search queries triggered your ads and if they are not added as keywords yet, you can add or exclude them right then and there.
Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive. I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities.