Link Building

A guide to link building

Link Building

17 min read
Link Building GuideLink building remains an essential part of any successful SEO strategy, but it‘s one of the tactics that marketers often struggle with the most. Our guide to link building strategies will answer all your questions and share tactics to help you identify new ways to build links to drive organic growth, including a number of really quick-win approaches.
Olga AndrienkoDec 23, 2021
Link Building Metrics: How to Measure the Success of Your Campaign
A beginners guide to backlinks
link building strategies
NoFollow vs. Follow

Link Building

10 min read

NoFollow Links vs. Follow: What You Need to Know

With Google treating the “NoFollow” attribute as a hint for indexing and crawling as of March 1st, this is a good time to have a closer look at nofollow links, both internal and external, and discuss the benefits they provide, and different ways to use them. Learn how to use rel=“sponsored“ and rel=“ugc“, things to avoid, and the value of nofollow for link building.
Maria KalyadinaNov 25, 2020
Do Outbound Links Affect SEO?

Link Building

10 min read

Outbound Links: Do They Affect SEO?

Many of us are aware that internal links are the secret weapon of many SEOs and that they can really help to supercharge organic rankings and visibility. But it‘s pretty rare that we see recommendations to optimize outbound links, and in this guide, we‘ll talk you through why you should be paying more attention to who you link out to and how you do it.
Erika VaragouliNov 25, 2020
How to Find Backlinks

Link Building

9 min read

How to Find Backlinks (For Any Website)

As an SEO, you‘ll need to know how to find backlinks if you want to take your site‘s organic visibility, rankings and traffic to the next level, and in this guide, we‘ll walk you through how you can do this using the tools available from Semrush, diving deep into how to use the backlink analytics and backlink audit.
Connor LaheyNov 17, 2020
Private Blog Networks

Link Building

11 min read

Private Blog Networks (PBN): The Myths and the Risks

Some SEOs choose to use link building tactics that go against Google‘s Webmaster Quality Guidelines in an attempt to accelerate their website‘s organic growth, and this includes using private blog networks (PBNs). In this guide, we‘re going to dive deep into this controversial link building tactic and address some of the common myths surrounding it.
James BrockbankNov 12, 2020
What Are External Links?

Link Building

5 min read

External Links (SEO Best Practices)

An external link is any hyperlink or backlink, that points to a target page on another domain from the domain it’s published on. It’s external to the host domain. External links ARE good for SEO and it’s widely accepted that external links are one of the most important metrics for high-position ranking.
Shelley WalshNov 11, 2020
14 Link Building Strategies Professionals Choose in 2020 [Big Survey]

Link Building

12 min read

14 Link Building Strategies Professionals Choose in 2021 [Big Survey]

We all know how important link building can be; done right, it can help your rankings. Done wrong, your rankings disappear. Link building is not easy, and there are so many strategies that vary in terms of their efficiency, expertise, and required resources. If you are new to link building, you most likely need some insights on what you should do, shouldn‘t do, and what strategies are available.
Marina SiradegyanOct 15, 2020