What is SEO

14 min read

What Are SERPs? Search Engine Results Pages and SERP Features ExplainedSearch engine results pages — or SERPs — are the results search engines deliver when a user enters a query. Learn more about how SERPs work and the various SERP features you can trigger depending on your search intent.

Nikolai BorodaJan 07, 2022

What is SEO

22 min read

What Is SEO? The 2022 Guide to Search Engine OptimizationOwn a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO guide.

Jason BarnardDec 21, 2021

What is SEO

6 min read

What Is a Metasearch Engine? How You Can Use Them to Your AdvantageDiscover how metasearch engines work, how to use them, and the best search engines available right now.

Michelle OfiweOct 28, 2021

What is SEO

6 min read

What Is a Metric in Google Analytics & Which Ones to TrackDo you know how metrics in Google Analytics works, how to track them, and tips & tricks for monitoring your website‘s performance.

Kelly LyonsOct 25, 2021

What is SEO

18 min read

SEO FAQs and The 23 Most Asked Basic Questions About SEO

If you‘re just starting out in SEO or are a business owner who is looking to improve the performance of their website and make it easier to find on the search engines, there‘s a very good chance that you have a lot of questions, and in this guide, we‘ve answered 23 of those that we most commonly hear asked.

Connor LaheyOct 22, 2020

What is SEO

11 min read

What Is Negative SEO? (And How To Tackle It)

Can negative SEO pose a real threat to your website? Find out what is negative SEO, how harmful it may be, and what you could do to detect and tackle a possible negative SEO attack.

Anton MarchenkoAug 20, 2020

What is SEO

14 min read

SEO vs. PPC: Are You Making the Most of Them?

One of the questions that is often asked of marketers is whether budgets should be allocated towards SEO or to PPC, and on this guide, we‘ll explore the two different channels and look at the pros and cons of each to help you reach a decision on which is right, or whether you should be investing in both.

Connor LaheyJul 27, 2020

What is SEO

10 min read

SEO vs. SEM: What Is the Difference and How It Affects You

Often (wrongly) used interchangeably, SEO and SEM are two different marketing channels that businesses can use to reach their target audiences on search engines such as Google and Bing.

Erika VaragouliJul 24, 2020

What is SEO

17 min read

Are You Getting These 21 SEO Basics Right? (How To Do SEO if You Are a Beginner)

In this guide, we‘ll teach you the SEO basics and help you to optimize your site as a beginner, looking at the actions you need to take across keyword research, technical SEO, on-page SEO and link building to take your site to the next level and kickstart organic growth that will see you outrank your competitors.

Connor LaheyJul 24, 2020

What is SEO

10 min read

Common SEO Mistakes and How to Avoid Them

In last week‘s SEMrushchat, we discussed how often to perform technical SEO audits, common SEO mistakes, how to avoid mistakes, which technical errors to fix first, duplicate content problems, and best practices for title tags and meta descriptions. Our chat guests were experts Joe Hall and Joe Williams.

Maria KalyadinaMar 03, 2020