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Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

How High Can Your Facebook Ad Frequency Go and Still Convert?

How High Can Your Facebook Ad Frequency Go and Still Convert?

The Myths and Truths About Social Media #semrushchat

The Myths and Truths About Social Media #semrushchat

This post covers innovative social media marketing practices that are transforming the way marketing is done in the digital world, and how businesses can make the most of them.
A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our SEMrushchat.
Billions use social media everyday, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do you beat your competitors? Coming up with content that is more effective than your competitors’ is not easy. You have to know which types of content worked best for them and you need to see where they failed – this is where competitive analysis comes in, and SEMrush can help you with that.
Choosing the right social media metrics to track to see which networks and posts are performing well is as important as setting the right goals. Find out which metrics to track based on your social media strategy goals, and learn how to measure success with the SEMrush tools.
Content can be overwhelming and you may not know where to start. A competitive analysis can illuminate your strengths and show you how to capitalize on opportunities your competition might be missing.
Throughout this guide, I will share how to create Instagram advertisements, some best practices, and finally my personal thoughts on running Ad Campaigns on Instagram.
For the past couple of years, social media has been adjusting their functionality to push a story-like marketing. Let’s see how your competitors use Facebook, Instagram, Twitter, SnapChat and other platforms in 2017 to keep users following the plot.
There are endless ideas for social media campaigns, and sometimes you just don’t know where to start. While some of the most influential and effective companies on social media have larger budgets than the average business does, there is always something to learn from them.
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.
Measuring the right social media metrics can be tricky. The biggest issue here is what metrics are actually useful.
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