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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Snapchat vs Instagram Stories: who wins? Ever since Instagram has introduced Stories, Snapchat has been feeling shaky in the social media world domination. In this article, I‘m breaking down 7 reasons why you should ditch Snapchat and focus on Instagram to engage your audience through Stories.
Fake news...the term itself is enough to elicit powerful emotions from whoever is reading an article. There is so much distrust and misinformation on the Internet these days that people can‘t make heads or tails of current events. Today we are going to be taking a closer look at Facebook and its plan to quell fake news debacles.
Managing your social media accounts is time-consuming. These social media management tools will help you manage multiple accounts, create awesome content and optimise your routine tasks
At SEMrush, could not resist giving gamification a try. What we have seen was a huge success and great outcomes for both our users and our brand. So, check out our guide on what things you need to consider, how to plan, what to avoid, and how to measure success with gamification.
SEO
SEO and Social Media Marketing can be planned and executed separately, but they are far more effective if used in conjunction with one another to enhance your efforts. In the #SEMrushchat this week we discussed the relationship between the two areas and got tips on how these fields can complement each other.
Social media isn‘t just for connecting with family and friends anymore. Social media networks have transformed into solid platforms to help build business relationships and companies are now using social media channels to establish their brand voice, increase their reach, build their brand, and expand their customer network.
Grasp the art of planning your activities in such a way as to achieve your goals in the time you were given! Setup and manage your posting schedule on Facebook and Twitter with the help of SEMrush’s Social Media Poster.
For those who work in event marketing or have clients that do, Facebook now allows advertisers to target people who have previously interacted with event listings and indicated that they were interested or going. Learn how to set up new event custom audiences and explore 15 ways to maximize your efforts in reaching, converting and even up-selling event attendees.
This post covers innovative social media marketing practices that are transforming the way marketing is done in the digital world, and how businesses can make the most of them.
A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our SEMrushchat.