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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

We live in the information age, and what you say or do online can have a massive effect on how people perceive your business. There are some actions you should take on social media platforms, as well as some things to avoid, to make sure that you don‘t needlessly offend your audience or erode hard-won trust in your business.
Curious about what chatbots are and how you can get on board in 2018? Read to find out the basics and how to get started!
Like any other big international company, we are well aware of what it takes to run international marketing campaigns. SEMrush’s products are targeted at multiple markets, including both English and non-English speaking countries.In this guide, I will share our best practices in running global social media campaigns and suggest some of the handiest tools from our arsenal to help you throughout.
LinkedIn is the most popular professional networking site, but despite this, it is often an incredible source of untapped potential. Many people don’t know how to use LinkedIn correctly to help them promote themselves or their businesses, and it is a massive lost opportunity. In our recent #SEMrushchat we got tips and strategies that you don‘t want to miss!
The festive battle for consumers’ hearts and minds can be harsh. Businesses bring into play all resources they have to make their marketing campaigns as effective as possible. We decided to analyze several brands’ pre-holiday social media activity to reveal the Xmas Fight Winning Brand of 2017 with the help of our powerful SEMrush Social Media Tracker tool.
A hashtag can be used to market new campaigns and products, run contests and competitions, request fans to provide input regarding a new company development or to link a brand to a famous news story or item. Learn how to run hashtag campaigns and market your brand on social media in no time.
It is clear that businesses need to actively create a community with social media engagement in order to build solid relationships with customers and expand their reach. That much we know without a doubt, but how exactly do you measure the ROI of your social media marketing? What must be done to give you data and proof of a positive ROI? Find out in this article.
Snapchat vs Instagram Stories: who wins? Ever since Instagram has introduced Stories, Snapchat has been feeling shaky in the social media world domination. In this article, I‘m breaking down 7 reasons why you should ditch Snapchat and focus on Instagram to engage your audience through Stories.
Fake news...the term itself is enough to elicit powerful emotions from whoever is reading an article. There is so much distrust and misinformation on the Internet these days that people can‘t make heads or tails of current events. Today we are going to be taking a closer look at Facebook and its plan to quell fake news debacles.
Managing your social media accounts is time-consuming. These social media management tools will help you manage multiple accounts, create awesome content and optimise your routine tasks