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Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales.Hiring unqualified analysts may prove disastrous for e-commerce companies because their cliched strategies are unlikely to bring success.
Deadpool is everywhere.  The character has become a household name, spurred by the marketing efforts of Twentieth Century Fox over the past year, and the popularity of the film that was released two weeks ago. In that time, the film has shattered multiple records, grossing over $500 million at the box office, exceeding the studio’s expectations more than two-fold, and changing the landscape for R-rated films in Hollywood.
Everyone loves a great hashtag. Finding the right phrase for the right moment lets your business ride a wave of popularity without having to shell out big bucks for an entire campaign.Not just any phrase will do, of course. You can’t throw a “#” at the beginning of your product name and expect it to take off; you need to find something that resonates with your target audience.Why #GreatHashtags Work to Drive SalesHashtags can serve as a call to action to drive sales.
GIFs! They are starting to be used a lot more nowadays, not just for fun but also for increasing engagement and interacting with customers over social media.I recently published an article on how to publish GIFs on LinkedIn Pulse, but this blog post will cover that and also other platforms including Twitter, Facebook and Google+.Before I go on about how to publish GIFs on social media, I'd just like to point out that GIFs are brilliant for increasing engagement.
Deadpool, AKA the “Merc with a mouth,” is the latest comic character to rise to the big screen from Marvel Comics. The character was created by writer Fabian Nicieza and artist Rob Liefeld in the early 90’s during their run on the New Mutants title. Since then, Deadpool has spawned multiple solo titles and crossovers with almost every Marvel character imaginable.
Love is in the air, and in my social media toolbox.As any social media manager will tell you, the key to success lies in your tools. Just like you couldn’t build a house without a hammer and nails, you need the right tools in your social media toolbox to succeed.I’ve been using some of the tools in my social media toolbox exclusively lately. In fact, you could say it’s getting pretty serious. I may even be in love.
With a 300 million strong user base, Instagram has quickly grown from a trendy iPhone app to a dominant social network. Thanks to diminishing engagement and organic reach on Facebook, more and more businesses are looking to Instagram to reach their customers.Here are some tips to maximize your Instagram marketing – along with some successful examples from our Instagram account.
According to recent data, 65.8% of U.S. businesses are using Twitter for marketing purposes, and by 2017, this number is expected to increase to 67.2%. When used correctly, it can be a powerful marketing tool to help bring in new customers, and keep existing ones engaged. By making use of hashtags, Twitter parties, contests, and promoted tweets, you can take your social marketing strategy to new heights in 2016 and beyond.
You probably wouldn’t expect the State Department to spend taxpayer money buying Facebook fans, but in 2011 and 2012, it did, spending $630,000 to “increase engagement with foreign audiences.” Superficially, the campaigns succeeded, and the number of fans increased from about 100,000 people to over 2 million.Of course, that’s a ridiculous strategy!Everyone knows that dropping cash on fans won’t increase engagement since half of them are probably bots.
Have you ever wondered why Twitter is so addictive? After existing for a decade, the little blue bird has accumulated quite an audience. For some users, Twitter has become a kind of mirror that reflects changes in culture, fashion, politics and more; for others it’s more like a news portal with live comments from celebrities and authorities.

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