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Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Of the five major social platforms, LinkedIn is the best for B2B marketing. One study found that more than 80% of B2B leads from social media come from LinkedIn.Clearly businesses are finding leads on this vast social network, but can you make sure you're actually maximizing your lead generation potential.
In 2011, I created my Twitter account with the hope of quickly getting a large audience. I was 13 years old at the time, and I wanted a dramatic increase in my blog's traffic. With that thinking, it's no surprise that Twitter didn't work out for me at first. I initially gained followers, but for some reason, I found myself stuck at 1,667 followers for several months. The idea of getting quick traffic didn't work at all.
Social media should have seen this coming.The world has been enthralled with the moving picture ever since it was first presented by Thomas Edison in 1889 (ironically it can be viewed on YouTube). It stands to reason that the appetite for video on social media would be too much for just one, albeit huge, platform to handle.While not the first platform dedicated to video sharing (a long-forgotten and no defunct shareyourworld.
If you ever thought about influencers' social media success, you've probably noticed a number of factors that are involved in the influencers popularity. There are certain common things which take their personal brands to the next level such as a huge number of followers, a dedicated audience, and the regular re-sharing of their content. That being said, it's true that these top guys get a lot of traction on social media. However, it doesn't necessarily mean that we can't get that.
Apple decided to pull the plug on Topsy recently. The service was a 2013 acquisition. As an oft-used resource by marketers for social analytics and deep Twitter searches, it’s time to take a moment to say RIP, Topsy. But this is also a good time to look at other social analytics tools you need to use now.Analytics is slated to grow in the coming years, and not without a reason.
Social media was a game changer for the modern web. It modernized the way we talk, live, communicate and work – even the way we take photos. And for a lot of businesses, from small to enterprise level, it has become a true silver bullet due to its ability to boost online marketing.But what benefits can social media advertising bring? How should a marketer use it to get conversions.
Star Wars vs. Star Trek: it‘s a standing debate. In reality, most fans are like me: they might prefer one universe over the other, but they like both. Star Trek, Star Wars and their movies, TV shows, video games, comics, novels and more address key themes like humanity, survival, spirituality and ethics. In such a large universe, there‘s room for both, but deep down we all know there‘s a long-standing rivalry.Who wins in a digital marketing battle involving photon torpedoes and the Force.
If you’re not currently using video to reach new audiences, you should be and here’s why: 4% of online users view at least one video per month 100 million users watch at least one video per day 90% of consumers say video has helped them make a buying decisionEnough to convince you? I hope so.When it comes to video we have old kids like YouTube and some new kids on the block such as Periscope and Twitch TV.
We digital marketers share the same goal: to reach as many online customers as possible.We focus on finding keywords they’d use when searching for products or services that we promote. We create content our audiences crave and devise strategies to present it to them at the most convenient time…don’t we.
Yes, the title of this article is dripping with sarcasm, but I’ll stop there.Here‘s why. Author David Foster Wallace wrote this about sarcasm:Even gifted ironists work best in sound bites. I find them sort of wickedly fun to listen to at parties, but I always walk away feeling like I‘ve had several radical surgical procedures.

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