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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

Deadpool, AKA the “Merc with a mouth,” is the latest comic character to rise to the big screen from Marvel Comics. The character was created by writer Fabian Nicieza and artist Rob Liefeld in the early 90’s during their run on the New Mutants title. Since then, Deadpool has spawned multiple solo titles and crossovers with almost every Marvel character imaginable.
Love is in the air, and in my social media toolbox.As any social media manager will tell you, the key to success lies in your tools. Just like you couldn’t build a house without a hammer and nails, you need the right tools in your social media toolbox to succeed.I’ve been using some of the tools in my social media toolbox exclusively lately. In fact, you could say it’s getting pretty serious. I may even be in love.
With a 300 million strong user base, Instagram has quickly grown from a trendy iPhone app to a dominant social network. Thanks to diminishing engagement and organic reach on Facebook, more and more businesses are looking to Instagram to reach their customers.Here are some tips to maximize your Instagram marketing – along with some successful examples from our Instagram account.
According to recent data, 65.8% of U.S. businesses are using Twitter for marketing purposes, and by 2017, this number is expected to increase to 67.2%. When used correctly, it can be a powerful marketing tool to help bring in new customers, and keep existing ones engaged. By making use of hashtags, Twitter parties, contests, and promoted tweets, you can take your social marketing strategy to new heights in 2016 and beyond.
You probably wouldn’t expect the State Department to spend taxpayer money buying Facebook fans, but in 2011 and 2012, it did, spending $630,000 to “increase engagement with foreign audiences.” Superficially, the campaigns succeeded, and the number of fans increased from about 100,000 people to over 2 million.Of course, that’s a ridiculous strategy!Everyone knows that dropping cash on fans won’t increase engagement since half of them are probably bots.
Have you ever wondered why Twitter is so addictive? After existing for a decade, the little blue bird has accumulated quite an audience. For some users, Twitter has become a kind of mirror that reflects changes in culture, fashion, politics and more; for others it’s more like a news portal with live comments from celebrities and authorities.
Of the five major social platforms, LinkedIn is the best for B2B marketing. One study found that more than 80% of B2B leads from social media come from LinkedIn.Clearly businesses are finding leads on this vast social network, but can you make sure you're actually maximizing your lead generation potential.
In 2011, I created my Twitter account with the hope of quickly getting a large audience. I was 13 years old at the time, and I wanted a dramatic increase in my blog's traffic. With that thinking, it's no surprise that Twitter didn't work out for me at first. I initially gained followers, but for some reason, I found myself stuck at 1,667 followers for several months. The idea of getting quick traffic didn't work at all.
Social media should have seen this coming.The world has been enthralled with the moving picture ever since it was first presented by Thomas Edison in 1889 (ironically it can be viewed on YouTube). It stands to reason that the appetite for video on social media would be too much for just one, albeit huge, platform to handle.While not the first platform dedicated to video sharing (a long-forgotten and no defunct shareyourworld.
If you ever thought about influencers' social media success, you've probably noticed a number of factors that are involved in the influencers popularity. There are certain common things which take their personal brands to the next level such as a huge number of followers, a dedicated audience, and the regular re-sharing of their content. That being said, it's true that these top guys get a lot of traction on social media. However, it doesn't necessarily mean that we can't get that.

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