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Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Hello dear SEMrush blog readers! This month we talked a lot about social media: I hope you had a chance to check out our recent Twitter chat guide and participate one of our webinars during Social Media Week.  This information flow is not about to end! Check out this insightful Twitter chat recap about data driven social media. Our special guests Lee Smallwood @leesmallwood, nod3x @nod3x and John Dietrich ‏@John_Dietrich1!
SEO
Last week, we looked at monetizing snapchat, getting the most out of SEMrush and social media, SEO mistakes and more.Did you miss any of this content? Read on!
Everyone enjoys the gratification and confidence they experience when people like, share, engage and endorse their content. Not only does it potentially draw more people to your own site or product, it can also increase the value of your personal brand – and that's especially important on a professional network like LinkedIn.Of all online networks, I'm most active on LinkedIn. A month ago, I was getting around 200 views in the last 90 days.
There comes a time when every business owner realizes they should hire a social media manager. At first, you might think you can do it yourself. And sure, that’s a great way to save money if you have the time and knowledge. But soon, you may start to fall behind because you have a business to run!5 Signs You Need to Hire a Social Media Manager You miss messages.
Marketers: how many of you are on LinkedIn? Sure, you may have a LinkedIn profile, but are you actually using it and taking advantage of all of its benefits?Today, having a strong presence online is not only crucial for businesses, but for digital marketers, too. LinkedIn is one of the best way to build your professional network and connect with other digital marketers.
Participating in a Twitter chat is a good way to increase the reach and visibility of your brand – and your own personal influence. It helps you make new connections and increase your authority in your industry, plus it’s a great opportunity to share knowledge and build a loyal community. SEMrush started hosting Twitter chats in October of 2014.
 Everyone knows that college campuses are familiar ground for social media. Students constantly share their thoughts, feelings, and photos in the digital space. Institutions are even getting the hang of channels like Facebook, Twitter, and Instagram, where they can show off the best of their community and encourage student engagement.
The visionary founder of LinkedIn, Reid Hoffman, once said, “Your network is the people who want to help you, and you want to help them, and that's really powerful.”And so, despite its foibles, there is one thing LinkedIn does very well: creating features within its platform that help us all to better understand our networks – what they are, who they are, and how we should use them to enhance the visibility and value of our personal brands.
I heart LinkedIn. Why? Because it’s free and passively attracts about half my clients. Over the years, I’ve created a system that should take me five to ten minutes a week – but in reality I put in that much time monthly – that gets me multiple inbound client offers weekly, with most of them so appealing that I’ve had to raise my rates because of the demand.
The latest addition to a series of live video streaming applications is creating a tremendous amount of buzz throughout the Digital Marketing world!It’s called Periscope and it functions as a video app that gives consumers the ability to convey or broadcast intelligent content in real-time.

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