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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

Marketers: how many of you are on LinkedIn? Sure, you may have a LinkedIn profile, but are you actually using it and taking advantage of all of its benefits?Today, having a strong presence online is not only crucial for businesses, but for digital marketers, too. LinkedIn is one of the best way to build your professional network and connect with other digital marketers.
Participating in a Twitter chat is a good way to increase the reach and visibility of your brand – and your own personal influence. It helps you make new connections and increase your authority in your industry, plus it’s a great opportunity to share knowledge and build a loyal community. SEMrush started hosting Twitter chats in October of 2014.
 Everyone knows that college campuses are familiar ground for social media. Students constantly share their thoughts, feelings, and photos in the digital space. Institutions are even getting the hang of channels like Facebook, Twitter, and Instagram, where they can show off the best of their community and encourage student engagement.
The visionary founder of LinkedIn, Reid Hoffman, once said, “Your network is the people who want to help you, and you want to help them, and that's really powerful.”And so, despite its foibles, there is one thing LinkedIn does very well: creating features within its platform that help us all to better understand our networks – what they are, who they are, and how we should use them to enhance the visibility and value of our personal brands.
I heart LinkedIn. Why? Because it’s free and passively attracts about half my clients. Over the years, I’ve created a system that should take me five to ten minutes a week – but in reality I put in that much time monthly – that gets me multiple inbound client offers weekly, with most of them so appealing that I’ve had to raise my rates because of the demand.
The latest addition to a series of live video streaming applications is creating a tremendous amount of buzz throughout the Digital Marketing world!It’s called Periscope and it functions as a video app that gives consumers the ability to convey or broadcast intelligent content in real-time.
If you have ever decided to take on the daunting task of a move for your business, you know how stressful it can be. There is a lot to take care of, but what many business owners forget is that it is really important you don’t compromise your online ranking in the process. You have to make sure all of your bases are covered when it comes to your online move.
In the real world, people are attracted to confident, charismatic individuals who know themselves and know what they want. These are the individuals that seem to have it all figured out, and they rarely care what you or anyone else thinks of them. They are successful in the dating scene, seem to win at an outrageous amount of things and typically attract the most business and make the most money.All of this success can be boiled down to confidence.
Social media is more than just a place to share your thoughts. It’s a piece of digital real estate you can leverage to compel some form of progress, whether for you (as an influencer) or for your company (as an asset).The larger your audience, the greater chance you have to inspire a positive, desired outcome. Are you selling a product or service? Are you hiring? Looking for a donations? Trying to get users to test a new product? An active social audience can help you with all of these things.
You could say I have a bit of a reputation for using GIFs in Twitter chats.It all started with Tumblr. My competency with reaction GIFs is a result of my time spent on that site. On Tumblr, users post reaction gifs with their reblogs (a way you share or repost on Tumblr, retaining the original source, occasionally known as ‘rebagel‘). Since Tumblr was GIF-friendly long before Twitter and Facebook, it became a haven for fantastic GIFs.Now it‘s pretty fun to do in Twitter chats.

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