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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

Finally, the day we’ve all be waiting for: GIFs are now officially supported on Facebook to supplement regular images. While this is great news for lovers of cat GIFs, it can also be a big step for your social marketing campaign. They say video is the future of online marketing, and these animated images are the logical next step for marketers looking to make the leap. GIFs can be easy to consume, emotionally impactful, and eye-catching — and ideal tool for digital marketers.
If there’s one thing small and medium-sized businesses (SMBs) understand, it’s how to operate on a shoestring budget. And that’s what makes social media marketing seem like such a great outreach tool. After all, social media platforms are free to use for companies and customers alike. And the only cost involved is the time it takes to plan and implement a strategy.Yeah, right. If only it were that easy.
At first glance, the discussion of whether social signals impact SEO seems like an anarchic conversation, top heavy with opinions and absent of data. Many of these conversations started before seismic shifts within the SEO industry. Yes, Matt Cutts announced back in 2014 that Google does not factor in the number of likes or followers in their web ranking algorithm. However, in that same video, he leads with this statement:Black and white, right? Not really.
Instagram is so hot right now.SourceIf you haven’t heard, Instagram is replacing Facebook in terms of organic reach and user engagement. Brands are shifting away from the Book, and focusing more towards the image-sharing network.Why is Instagram so successful? Because it allows brands to tell their stories through a series of pictures and videos. Tons of brands are successfully getting their message out there using it.
Why should you even set KPIs (key performance indicators)? Probably a fairly sensible question to ask every once in a while. I think it’s a question that too many people forget to consider often enough, with a sad majority setting the same old KPIs each time because they feel it’s ‘just the thing to do.'As an agency or an in-house team, it’s highly unlikely that someone’s engaged your services to ‘just do some things, at some point.
Images are extremely powerful in conveying messages in social media even with a single glance. Humans are visual creatures who easily gets drawn when looking at images, which is a crucial factor to succeed in social media marketing.In fact, a Facebook post accompanied with an image gets way more engagement than a plain text post.
Publishing on LinkedIn used to be something only recognized industry influencers could do. Now, all professionals can publish at will via LinkedIn Pulse.LinkedIn's basic content management platform is a delightfully uncomplicated way to gain industry exposure, connect with professionals whose careers you admire, find leads and spark engaging conversations. Like any self-publishing tool, you should consider how you use it before you dive in.
With the explosion in use of digital and social media online, it’s not just brands getting in on the action with the end goal of reaching and engaging more Internet users. People like and you and me are waking up to the fact that we have the opportunity to create an impression through digital media that not only helps us in our careers, but also has added benefits for the company we run or work for.Building a compelling personal brand online is not something you can achieve instantly.
Are you overwhelmed? Do you feel like you need to be everywhere all at the same time? Do you start to wonder if anyone even cares about your tweets, posts and pins?Welcome to the new age of digital marketing.The good news is you’re not alone.
If you run a business, you know you need a website, but do you know how to best use your website to get the attention of potential clients or customers? If you find yourself focusing mostly on its look instead of its SEO content, you are probably selling yourself short when it comes to search engine optimization.If you lack relevant keyword-related content, search engines are not going to rank your website, which means no one will find you.

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