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Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Why should you even set KPIs (key performance indicators)? Probably a fairly sensible question to ask every once in a while. I think it’s a question that too many people forget to consider often enough, with a sad majority setting the same old KPIs each time because they feel it’s ‘just the thing to do.'As an agency or an in-house team, it’s highly unlikely that someone’s engaged your services to ‘just do some things, at some point.
Images are extremely powerful in conveying messages in social media even with a single glance. Humans are visual creatures who easily gets drawn when looking at images, which is a crucial factor to succeed in social media marketing.In fact, a Facebook post accompanied with an image gets way more engagement than a plain text post.
Publishing on LinkedIn used to be something only recognized industry influencers could do. Now, all professionals can publish at will via LinkedIn Pulse.LinkedIn's basic content management platform is a delightfully uncomplicated way to gain industry exposure, connect with professionals whose careers you admire, find leads and spark engaging conversations. Like any self-publishing tool, you should consider how you use it before you dive in.
With the explosion in use of digital and social media online, it’s not just brands getting in on the action with the end goal of reaching and engaging more Internet users. People like and you and me are waking up to the fact that we have the opportunity to create an impression through digital media that not only helps us in our careers, but also has added benefits for the company we run or work for.Building a compelling personal brand online is not something you can achieve instantly.
Are you overwhelmed? Do you feel like you need to be everywhere all at the same time? Do you start to wonder if anyone even cares about your tweets, posts and pins?Welcome to the new age of digital marketing.The good news is you’re not alone.
If you run a business, you know you need a website, but do you know how to best use your website to get the attention of potential clients or customers? If you find yourself focusing mostly on its look instead of its SEO content, you are probably selling yourself short when it comes to search engine optimization.If you lack relevant keyword-related content, search engines are not going to rank your website, which means no one will find you.
Not seeing the results you want from your Facebook ads? Then it’s probably time you looked a little more closely at the words you’ve been using in them.And while you don’t have to be a professional writer to create Facebook ads that convert, following the formula below will help your ads attract more attention and convince your target audience to perform the action(s) you desire.Let’s get started!(Side note: For this post, I am referring specifically to Desktop News Feed ad copy.
All social media platforms today are flooded with content; much more content is being produced than can be digested. Every moment, a user faces an overwhelming diversity of information and is constantly making choices: what to pay attention to and what to ignore. So you need to provide users with a really good reason to choose your post over others! It will take some time, effort and creativity to present your content in the best possible way.
Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising. Twitter, too, has become more competitive and thus, more restrictive when it comes to branded posts.
Over the last ten years, marketing strategy underwent a drastic change thanks to the saturation of social media, smartphone and tablet technology, and refinements in semantic search. Marketing has evolved from delivering a high-pressure sales pitch to building a trust relationship between brands and customers. There's often no immediate result to point to on a growth chart.That can be a problem for marketers. How do you prove your worth.

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