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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

If you run a business, you know you need a website, but do you know how to best use your website to get the attention of potential clients or customers? If you find yourself focusing mostly on its look instead of its SEO content, you are probably selling yourself short when it comes to search engine optimization.If you lack relevant keyword-related content, search engines are not going to rank your website, which means no one will find you.
Not seeing the results you want from your Facebook ads? Then it’s probably time you looked a little more closely at the words you’ve been using in them.And while you don’t have to be a professional writer to create Facebook ads that convert, following the formula below will help your ads attract more attention and convince your target audience to perform the action(s) you desire.Let’s get started!(Side note: For this post, I am referring specifically to Desktop News Feed ad copy.
All social media platforms today are flooded with content; much more content is being produced than can be digested. Every moment, a user faces an overwhelming diversity of information and is constantly making choices: what to pay attention to and what to ignore. So you need to provide users with a really good reason to choose your post over others! It will take some time, effort and creativity to present your content in the best possible way.
Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising. Twitter, too, has become more competitive and thus, more restrictive when it comes to branded posts.
Over the last ten years, marketing strategy underwent a drastic change thanks to the saturation of social media, smartphone and tablet technology, and refinements in semantic search. Marketing has evolved from delivering a high-pressure sales pitch to building a trust relationship between brands and customers. There's often no immediate result to point to on a growth chart.That can be a problem for marketers. How do you prove your worth.
Because the modern marketplace is flooded with activity, it is now more important than ever to think about Internet users’ online buying behaviors. The number of transactions performed through online platforms is rapidly increasing and will soon surpass the values for traditional marketing systems. Per the U.S. Census Bureau of the Department of Commerce, U.S. retail e-commerce sales for the third quarter of 2014 totaled an estimated $71.9 billion, which is an increase of 16.2 percent (±3.
So you’ve set your business up with a Facebook page and Twitter. Congratulations! You and everyone else. You’ve already done the hard part, now it’s all about getting your audience to actually engage with your page.You’re probably wondering, “What do I do next?” In fact, I recently had a former colleague ask me this question. I’ll tell you what I told him. It’s not a one-shot answer. Rather, it’s all about knowing who you’re trying to reach, and when.
As digital marketers, you probably spend a lot of time acquiring traffic, hoping visitors will quickly convert and drive customer acquisition.You know, however, that real life is often different. Most people come to your website, read some articles and never come back. The traffic you took so much time to acquire is wasted. Your results and investment are undermined.That’s where retargeting comes in.
Crafting social content can be worrisome for many people whose main forte is not social media, but it can be a fun and successful way to promote businesses and bring in new leads and more revenue. However, you need to use social media in a powerful way to see this happen, and many people may not be aware of some incredibly awesome rules for crafting successful social content. I want to make sure you know these rules because I want your business to thrive by using social content.
Every start-up needs to have some tactics for growth marketing, otherwise known as growth hacking.The way to zero-in on where your company needs to focus their efforts is to take those mounds of data you've collected and find a repeatable method for growth. Use your creativity to look beyond the use of AdWords or SEO to find the nirvana of self-perpetuating marketing.Growth isn't something that is just handed to you — you can't copy and paste another company's method to apply it to your own.

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