Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Twitter chats are awesome! The whole idea of communities sharing their insights for the purpose of education and mutual success is simply brilliant. Participating in a Twitter chat offers a lot of opportunities for content distribution, reputation building and boosting one's visibility.In this post, we want to share with you ideas for how to benefit from a Twitter chat, how to make people remember you and, well, how not to screw it up.
Instagram is so hot right now.SourceIf you haven’t heard, Instagram is replacing Facebook in terms of organic reach and user engagement. Brands are shifting away from the Book, and focusing more towards the image-sharing network.Why is Instagram so successful? Because it allows brands to tell their stories through a series of pictures and videos. Tons of brands are successfully getting their message out there using it.
Why should you even set KPIs (key performance indicators)? Probably a fairly sensible question to ask every once in a while. I think it’s a question that too many people forget to consider often enough, with a sad majority setting the same old KPIs each time because they feel it’s ‘just the thing to do.'As an agency or an in-house team, it’s highly unlikely that someone’s engaged your services to ‘just do some things, at some point.
Images are extremely powerful in conveying messages in social media even with a single glance. Humans are visual creatures who easily gets drawn when looking at images, which is a crucial factor to succeed in social media marketing.In fact, a Facebook post accompanied with an image gets way more engagement than a plain text post.
Publishing on LinkedIn used to be something only recognized industry influencers could do. Now, all professionals can publish at will via LinkedIn Pulse.LinkedIn's basic content management platform is a delightfully uncomplicated way to gain industry exposure, connect with professionals whose careers you admire, find leads and spark engaging conversations. Like any self-publishing tool, you should consider how you use it before you dive in.
Over the last decade, social media channels have sprouted out of nowhere and have since established themselves as important marketing channels for brands and businesses.The importance of social networks is growing continually and brings with it a big shift from one-to-many to many-to-many marketing.
With the explosion in use of digital and social media online, it’s not just brands getting in on the action with the end goal of reaching and engaging more Internet users. People like and you and me are waking up to the fact that we have the opportunity to create an impression through digital media that not only helps us in our careers, but also has added benefits for the company we run or work for.Building a compelling personal brand online is not something you can achieve instantly.
Are you overwhelmed? Do you feel like you need to be everywhere all at the same time? Do you start to wonder if anyone even cares about your tweets, posts and pins?Welcome to the new age of digital marketing.The good news is you’re not alone.
If you run a business, you know you need a website, but do you know how to best use your website to get the attention of potential clients or customers? If you find yourself focusing mostly on its look instead of its SEO content, you are probably selling yourself short when it comes to search engine optimization.If you lack relevant keyword-related content, search engines are not going to rank your website, which means no one will find you.
The relationship between social media and SEO has been a matter of dispute for a long time. Search engines claim that they do not consider social signals a ranking factor. However, an overlap of social media and SEO is evident; by using it in the right way, you may reap a lot of benefits.Let's take a look at several ways your social media strategy may affect your overall organic visibility and enhance your website rankings.