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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Whether you need to publish content on Facebook, Instagram, YouTube, Twitter or Snapchat, the best way to display your content is to share a video. Find out what you need to do and what you need to avoid.
At SEMrush, could not resist giving gamification a try. What we have seen was a huge success and great outcomes for both our users and our brand. So, check out our guide on what things you need to consider, how to plan, what to avoid, and how to measure success with gamification.
SEO and Social Media Marketing can be planned and executed separately, but they are far more effective if used in conjunction with one another to enhance your efforts. In the #SEMrushchat this week we discussed the relationship between the two areas and got tips on how these fields can complement each other.
Since LinkedIn is still evolving from an advertising perspective, creation and setup of Lead Gen campaigns for the first time can be overwhelming for beginners. However, this step by step guide will help you set up your LinkedIn Lead Gen campaigns with ease.
Social media isn‘t just for connecting with family and friends anymore. Social media networks have transformed into solid platforms to help build business relationships and companies are now using social media channels to establish their brand voice, increase their reach, build their brand, and expand their customer network.
Grasp the art of planning your activities in such a way as to achieve your goals in the time you were given! Setup and manage your posting schedule on Facebook and Twitter with the help of SEMrush’s Social Media Poster.
For those who work in event marketing or have clients that do, Facebook now allows advertisers to target people who have previously interacted with event listings and indicated that they were interested or going. Learn how to set up new event custom audiences and explore 15 ways to maximize your efforts in reaching, converting and even up-selling event attendees.
This post covers innovative social media marketing practices that are transforming the way marketing is done in the digital world, and how businesses can make the most of them.
A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our SEMrushchat.
Billions use social media everyday, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do you beat your competitors? Coming up with content that is more effective than your competitors’ is not easy. You have to know which types of content worked best for them and you need to see where they failed – this is where competitive analysis comes in, and SEMrush can help you with that.