Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Not seeing the results you want from your Facebook ads? Then it’s probably time you looked a little more closely at the words you’ve been using in them.And while you don’t have to be a professional writer to create Facebook ads that convert, following the formula below will help your ads attract more attention and convince your target audience to perform the action(s) you desire.Let’s get started!(Side note: For this post, I am referring specifically to Desktop News Feed ad copy.
All social media platforms today are flooded with content; much more content is being produced than can be digested. Every moment, a user faces an overwhelming diversity of information and is constantly making choices: what to pay attention to and what to ignore. So you need to provide users with a really good reason to choose your post over others! It will take some time, effort and creativity to present your content in the best possible way.
Instagram can help you build and expand your brick and mortar business! Seriously, you can use the power of Instagram to increase sales in your physical store or space like I did in my retail business. Let’s talk about how I figured this out, how you can do it and a few success stories we can emulate or learn from.SueB.Do is a product line of preppy jewelry and accessories representing the beauty and character of Cape Cod.
Social media has been an increasingly important part of search engine optimization. Now there’s so much competition out there when it comes to promotional posts, it’s difficult to get your brand seen. Facebook has placed restrictions on how often business page posts are shown in fan feeds. LinkedIn is full of business-to-business advertising. Twitter, too, has become more competitive and thus, more restrictive when it comes to branded posts.
Over the last ten years, marketing strategy underwent a drastic change thanks to the saturation of social media, smartphone and tablet technology, and refinements in semantic search. Marketing has evolved from delivering a high-pressure sales pitch to building a trust relationship between brands and customers. There's often no immediate result to point to on a growth chart.That can be a problem for marketers. How do you prove your worth.
In the '80s, it was practically a requirement for successful businesspeople to carry an alligator-skin briefcase and a cell phone the size of a shoebox. Today’s successful businesspeople have foregone the gaudy briefcase and the ginormous phone, but they're armed with a smartwatch, tablet, iPhone or some combination of the three.
Because the modern marketplace is flooded with activity, it is now more important than ever to think about Internet users’ online buying behaviors. The number of transactions performed through online platforms is rapidly increasing and will soon surpass the values for traditional marketing systems. Per the U.S. Census Bureau of the Department of Commerce, U.S. retail e-commerce sales for the third quarter of 2014 totaled an estimated $71.9 billion, which is an increase of 16.2 percent (±3.
Since the “Golden Age” of advertising and marketing (think Mad Men), a lot has changed. Advertising and marketing are no longer purely focused on creativity and ingenuity in reaching your audience.Today’s market is saturated with people and messages, leading to an acute need for more direction than just a dream and a sheet of paper. Every day, we’re challenged to make meaningful observations and turn those observations into something tangible.
So you’ve set your business up with a Facebook page and Twitter. Congratulations! You and everyone else. You’ve already done the hard part, now it’s all about getting your audience to actually engage with your page.You’re probably wondering, “What do I do next?” In fact, I recently had a former colleague ask me this question. I’ll tell you what I told him. It’s not a one-shot answer. Rather, it’s all about knowing who you’re trying to reach, and when.
Facebook, YouTube, Pinterest, Twitter, LinkedIn…the list goes on. “Which social media channel should I use for my business?” This is a question I often get asked, especially on webinars I present. You know your business needs to be on social media and you may already have a few channels set up, but you’re not getting results. Should you be on a different channel? My answer always is – that depends.