Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Facebook, YouTube, Pinterest, Twitter, LinkedIn…the list goes on. “Which social media channel should I use for my business?” This is a question I often get asked, especially on webinars I present. You know your business needs to be on social media and you may already have a few channels set up, but you’re not getting results. Should you be on a different channel? My answer always is – that depends.
If you’re a premium Buffer user, you may have noticed some of the app’s new analytics tools for boosting your long-term marketing efforts. Let’s take a look at some of these recent changes to the platform and explore how they can supercharge your social media marketing campaigns.
You see it every day: Businesses plastering this request all over their storefronts, trucks, etc. trying to get as many Facebook likes as they can. It’s nice that customers are willing to do this, but what does it really mean to a business and their prospects? Not much - and here’s why:A Two-Second TributeIt only takes a person all of two seconds to like your page and they might never visit your page ever again. Whoopie.
Pinterest rang in the new year with a bang that could be very lucrative for your business. On January 1, 2015, they opened up their Promoted Pins beta program to all Pinterest users. For ecommerce brands selling products online or any brand looking to increase awareness and drive traffic, this could be a great addition to their marketing mix.
According to a recent study released by Salesforce, 70% of marketers plan to increase social media spending in 2015, a sign that there is a growing level of confidence in social media as a key marketing strategy.With many teams now deeming social media to be a core business strategy, and with an increasing number of companies investing in social media professionals to create internal teams, the issue of where to invest is a popular topic of discussion.
Remember when people got excited because they had 100 followers in Twitter? I joined in 2007, when Twitter was still in the nest, so to speak. It was really FUN then because I actually knew all of my followers and we had great conversations every day. I loved it.Then along came the marketers, and I soon started to look for something new to do with my free time. All of my DMs (direct messages) began asking me to buy something.
In this hyper-competitive social age of the web, it’s never been more vital for brands to establish themselves as a credible, authoritative thought-leader in their industry.The primary reason for this is the same reason that content marketing is effective: The primary driver of any purchasing decision is trust, and a scalable way of building trust is educating.
Social media data has been overwhelming from the get-go. Even the smallest company has access to an overwhelming amount of data, and sifting through even 100 followers without a data scientist has eaten up more than one frustrated social media marketer’s weekend.Then comes the analysis paralysis and inevitable doubt: Maybe you’re collecting the wrong data. Maybe your data-collection method is off. Maybe none of this means anything anyway!It’s a lot to take in.
As digital marketers, you probably spend a lot of time acquiring traffic, hoping visitors will quickly convert and drive customer acquisition.You know, however, that real life is often different. Most people come to your website, read some articles and never come back. The traffic you took so much time to acquire is wasted. Your results and investment are undermined.That’s where retargeting comes in.
It’s entirely possible to develop a Facebook post that does everything perfectly — the right length, the right hashtags, the right content, an appealing headline, an ideal post time — and still come up short. Perfect Facebook posts can land with a thud, not getting so much as a courtesy “like” or a single clickthrough.