Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

It’s entirely possible to develop a Facebook post that does everything perfectly — the right length, the right hashtags, the right content, an appealing headline, an ideal post time — and still come up short. Perfect Facebook posts can land with a thud, not getting so much as a courtesy “like” or a single clickthrough.
With over 270 million active users on Twitter, 300 million on Instagram and between 850 million and 1.3 billion on Facebook (depending on the data you look at), there’s no question you should be utilizing social media.I’m fully aware there are still some who aren’t for whatever reason. But I’d go as far as saying there isn’t any type of organization that can’t benefit from having a presence on at least one or two social platforms.
Facebook quietly announced it will be rolling out a new call-to-action feature that could help businesses and brands drive business objectives such as customer acquisition. Page administrators will soon see an option to select one of seven call-to-action buttons, linking on or off Facebook, to add to a fixed position at the top of their Page.
Managing your social media profiles can be a daunting task. Each major network has its own rules, and some of them even lack crucial statistics and the ability to schedule posts.If you want to improve your level of interaction with social media, improve user engagement and make the process of social media marketing less time-consuming, then you should definitely use tools. Today, I'd like to share some of my favorites in detail.
Instagram can be used as a powerful tool for brand building, boosting sales and strengthening customer engagement.Instagram is an effective visual marketing tool that is often overlooked as a business and marketing tool. A recent study by Forrester Research found that social engagement on Instagram is 20 times better than Twitter! Nate Elliott states:Our study found that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%.
Crafting social content can be worrisome for many people whose main forte is not social media, but it can be a fun and successful way to promote businesses and bring in new leads and more revenue. However, you need to use social media in a powerful way to see this happen, and many people may not be aware of some incredibly awesome rules for crafting successful social content. I want to make sure you know these rules because I want your business to thrive by using social content.
Every start-up needs to have some tactics for growth marketing, otherwise known as growth hacking.The way to zero-in on where your company needs to focus their efforts is to take those mounds of data you've collected and find a repeatable method for growth. Use your creativity to look beyond the use of AdWords or SEO to find the nirvana of self-perpetuating marketing.Growth isn't something that is just handed to you — you can't copy and paste another company's method to apply it to your own.