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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

There are endless ideas for social media campaigns, and sometimes you just don’t know where to start. While some of the most influential and effective companies on social media have larger budgets than the average business does, there is always something to learn from them.
We invited international marketing consultant and SEO strategist, Gabriella Sannino to debunk some of the biggest social media misconceptions that can facilitate its misuse.
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.
Measuring the right social media metrics can be tricky. The biggest issue here is what metrics are actually useful.
The SEMrush Social Media tool offers a powerful interface to track your competition’s social media behavior, understand your audience and you‘ll be much better at coming up with your own strategies. This post will walk you through the tool’s features and how it can benefit your strategy.
I use twitter to generate B2B leads and connections on a regular (weekly) basis and want to show EXACTLY how I do it and how you can do the same.
Nathan Hague explained step by step how to optimize YouTube video content and get it in front of your target audiences eyes.
I have decided to create an article with the best instagram tools after testing over 100 ones over the last few years. In today‘s article I will include some tools that I have been using and that work very well.
There’s good chance you have a messaging app or two on your smartphone, and so does a large part of the world’s population. Almost 3 billion people use messengers, which already surpasses the number of social network users.
Online audiences are constantly voting for content: they vote with likes, views, clicks, and shares. Instead of simply measuring those votes, it’s time to create content that prioritizes consumer preference.