Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Social media isn‘t just for connecting with family and friends anymore. Social media networks have transformed into solid platforms to help build business relationships and companies are now using social media channels to establish their brand voice, increase their reach, build their brand, and expand their customer network.
For those who work in event marketing or have clients that do, Facebook now allows advertisers to target people who have previously interacted with event listings and indicated that they were interested or going. Learn how to set up new event custom audiences and explore 15 ways to maximize your efforts in reaching, converting and even up-selling event attendees.
This post covers innovative social media marketing practices that are transforming the way marketing is done in the digital world, and how businesses can make the most of them.
A smart Facebook Ads audit will help you to discover the potential problems and improve your advertising strategy. To help you identify opportunities to boost your Facebook Ads performance, we invited Dennis Yu, Chief Technology Officer of BlitzMetrics to our SEMrushchat.
We recently ran a Facebook ad campaign for a client and found that over a five month period we had potentially reached the highest ad group frequency we had ever seen, 95.68. So how high can an ad frequency go and still convert?
Content can be overwhelming and you may not know where to start. A competitive analysis can illuminate your strengths and show you how to capitalize on opportunities your competition might be missing.
Throughout this guide, I will share how to create Instagram advertisements, some best practices, and finally my personal thoughts on running Ad Campaigns on Instagram.
For the past couple of years, social media has been adjusting their functionality to push a story-like marketing. Let’s see how your competitors use Facebook, Instagram, Twitter, SnapChat and other platforms in 2017 to keep users following the plot.
We invited international marketing consultant and SEO strategist, Gabriella Sannino to debunk some of the biggest social media misconceptions that can facilitate its misuse.
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.