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Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

It is clear that businesses need to actively create a community with social media engagement in order to build solid relationships with customers and expand their reach. That much we know without a doubt, but how exactly do you measure the ROI of your social media marketing? What must be done to give you data and proof of a positive ROI? Find out in this article.
Snapchat vs Instagram Stories: who wins? Ever since Instagram has introduced Stories, Snapchat has been feeling shaky in the social media world domination. In this article, I‘m breaking down 7 reasons why you should ditch Snapchat and focus on Instagram to engage your audience through Stories.
Fake news...the term itself is enough to elicit powerful emotions from whoever is reading an article. There is so much distrust and misinformation on the Internet these days that people can‘t make heads or tails of current events. Today we are going to be taking a closer look at Facebook and its plan to quell fake news debacles.
Managing your social media accounts is time-consuming. These social media management tools will help you manage multiple accounts, create awesome content and optimise your routine tasks
Whether you need to publish content on Facebook, Instagram, YouTube, Twitter or Snapchat, the best way to display your content is to share a video. Find out what you need to do and what you need to avoid.
At SEMrush, could not resist giving gamification a try. What we have seen was a huge success and great outcomes for both our users and our brand. So, check out our guide on what things you need to consider, how to plan, what to avoid, and how to measure success with gamification.
SEO
SEO and Social Media Marketing can be planned and executed separately, but they are far more effective if used in conjunction with one another to enhance your efforts. In the #SEMrushchat this week we discussed the relationship between the two areas and got tips on how these fields can complement each other.
Since LinkedIn is still evolving from an advertising perspective, creation and setup of Lead Gen campaigns for the first time can be overwhelming for beginners. However, this step by step guide will help you set up your LinkedIn Lead Gen campaigns with ease.
Social media isn‘t just for connecting with family and friends anymore. Social media networks have transformed into solid platforms to help build business relationships and companies are now using social media channels to establish their brand voice, increase their reach, build their brand, and expand their customer network.
For those who work in event marketing or have clients that do, Facebook now allows advertisers to target people who have previously interacted with event listings and indicated that they were interested or going. Learn how to set up new event custom audiences and explore 15 ways to maximize your efforts in reaching, converting and even up-selling event attendees.

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