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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Online audiences are constantly voting for content: they vote with likes, views, clicks, and shares. Instead of simply measuring those votes, it’s time to create content that prioritizes consumer preference.
There is more to Facebook ads than finely crafted copy, compelling images, custom audience and interest based targeting. Over the years, Facebook has reinvented its platform to make it more data-driven and powerful marketing tool. Here are some advanced techniques as well as small hacks that can help you get more out of Facebook marketing.
Mobile phones have created a shopping revolution! It‘s not only about the medium through which we shop, such as social media, but they have created a huge change in the consumer behavior and mindset.
The social listening can greatly benefit to your business. You can meet new clients and opinion leaders, create a memorable customer experience and provide some context, and manage your brand’s reputation online. Let’s see how big brands use Social listening to achieve their goals.
As a business owner, you stand to benefit immensely from embracing social media. In other words, if sales aren‘t what you‘d like them to be you can use social media to improve your numbers. Are we together now? Well, here‘s five ways to increase revenue with social media.
It‘s probable that the value that some proposals from LinkedIn can raise is higher than you think. LinkedIn is still the #1 social media platform B2B marketers use to generate business and to get ‘in-front’ of decision makers online.
The social media landscape is ever evolving; the trick is to predict what’s going to happen next. In the travel space, it’s now an established fact that millennials tend to book their flights and accommodation through comparison sites like Tripseats, Skyscanner and Booking.com, always on the hunt for the best budget deals.
Let‘s take a closer look at how businesses can use SEO and SMM to draw in more traffic, and convert visitors into customers, and how to keep those customers coming back for more.
SEO
To figure out how to effectively handle social media in a time of crisis, we invited Shayla Price to our SEMrush Chat. Shayla is a B2B marketing strategist, a content marketer, a speaker, a social media marketer, and a contributor to Entrepreneur, Shopify Plus and HostGator to name just a few.
Facebook recently announced that mobile advertising represented 84 percent of its revenue and that its “mobile-only” users reached 1 billion. To accommodate those users, the company earlier this year released new tools to create, test, share, and review mobile ads in order to make advertising efforts on its platform as effective as possible for brands and marketers.