Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

The social listening can greatly benefit to your business. You can meet new clients and opinion leaders, create a memorable customer experience and provide some context, and manage your brand’s reputation online. Let’s see how big brands use Social listening to achieve their goals.
As a business owner, you stand to benefit immensely from embracing social media. In other words, if sales aren‘t what you‘d like them to be you can use social media to improve your numbers. Are we together now? Well, here‘s five ways to increase revenue with social media.
It‘s probable that the value that some proposals from LinkedIn can raise is higher than you think. LinkedIn is still the #1 social media platform B2B marketers use to generate business and to get ‘in-front’ of decision makers online.
The social media landscape is ever evolving; the trick is to predict what’s going to happen next. In the travel space, it’s now an established fact that millennials tend to book their flights and accommodation through comparison sites like Tripseats, Skyscanner and Booking.com, always on the hunt for the best budget deals.
Let‘s take a closer look at how businesses can use SEO and SMM to draw in more traffic, and convert visitors into customers, and how to keep those customers coming back for more.
SEO
To figure out how to effectively handle social media in a time of crisis, we invited Shayla Price to our SEMrush Chat. Shayla is a B2B marketing strategist, a content marketer, a speaker, a social media marketer, and a contributor to Entrepreneur, Shopify Plus and HostGator to name just a few.
Facebook recently announced that mobile advertising represented 84 percent of its revenue and that its “mobile-only” users reached 1 billion. To accommodate those users, the company earlier this year released new tools to create, test, share, and review mobile ads in order to make advertising efforts on its platform as effective as possible for brands and marketers.
There is no better time for big brands to make the most out of their social media activity than at Christmas. Brand giants start their pursuit of customer’s attention, using all available social media channels to advertise their product as the perfect gift. We, at SEMrush, have brought into play our powerful SEMrush Social media tool to analyze brands’ Christmas social media activity period and present you with the Xmas Fight Winning Brand.
Social media marketing companies are using aerial drone photography for marketing unusual industries such as real estate and luxury brands. In the future, use of professional commercial drone photography and videography is inevitable in the marketing industry, especially on social media.
Top businesses will look at the metrics of the social media activity, and use it for decision making and business planning when moving forward in 2017.  What metrics you use could differ from business to business, but the following pointers list metrics that must be tracked for you to get the best results from your social networking, gaining more exposure and sales.