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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

There is no better time for big brands to make the most out of their social media activity than at Christmas. Brand giants start their pursuit of customer’s attention, using all available social media channels to advertise their product as the perfect gift. We, at SEMrush, have brought into play our powerful SEMrush Social media tool to analyze brands’ Christmas social media activity period and present you with the Xmas Fight Winning Brand.
Social media marketing companies are using aerial drone photography for marketing unusual industries such as real estate and luxury brands. In the future, use of professional commercial drone photography and videography is inevitable in the marketing industry, especially on social media.
Top businesses will look at the metrics of the social media activity, and use it for decision making and business planning when moving forward in 2017.  What metrics you use could differ from business to business, but the following pointers list metrics that must be tracked for you to get the best results from your social networking, gaining more exposure and sales.
During our recent SEMrush Chat, we discussed how to turn your online connections into offline business relationships. We were very excited to welcome Brian Fanzo, a keynote speaker, a podcast host, a social video expert and a digital marketing strategist.
Building trust on social media is quite similar to building credibility in the real world. You have to be accountable, transparent and authentic to build a strong brand on social media. This article is a simple guide for new businesses to build a reliable brand using insanely competitive social media platforms.
Employing outreach tactics for a well-executed social media development strategy.
SEO
To discuss advanced video marketing techniques for SEO and social, we invited Ryan Stewart, a digital marketing consultant, an SEO and video marketing expert, and the founder of WEBRIS and Laces Out, to our SEMrush Chat. Ryan and our other chat participants shared their experience and great insight into advanced video marketing.
Has the “Fantastic Beasts and Where to Find Them“ movie missed out on the prime opportunity to focus on what differences it can provide for audiences? Are they taking advantage of the Harry Potter brand? We take a look at their social media marketing practices and their top keywords to find out to find our answers. This is by no means a comprehensive analysis, but an insightful glance into their marketing tactics.
This article takes a closer look at the benefits and drawbacks of “cross-posting” the same content across different social media channels.
Marketing - and brand engagement - is an opportunity to be as creative as you dare. Get inspired by these examples of brands that engaged their audience in a huge way.