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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

We invited international marketing consultant and SEO strategist, Gabriella Sannino to debunk some of the biggest social media misconceptions that can facilitate its misuse.
In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.
Measuring the right social media metrics can be tricky. The biggest issue here is what metrics are actually useful.
I use twitter to generate B2B leads and connections on a regular (weekly) basis and want to show EXACTLY how I do it and how you can do the same.
Nathan Hague explained step by step how to optimize YouTube video content and get it in front of your target audiences eyes.
I have decided to create an article with the best instagram tools after testing over 100 ones over the last few years. In today‘s article I will include some tools that I have been using and that work very well.
There’s good chance you have a messaging app or two on your smartphone, and so does a large part of the world’s population. Almost 3 billion people use messengers, which already surpasses the number of social network users.
Online audiences are constantly voting for content: they vote with likes, views, clicks, and shares. Instead of simply measuring those votes, it’s time to create content that prioritizes consumer preference.
There is more to Facebook ads than finely crafted copy, compelling images, custom audience and interest based targeting. Over the years, Facebook has reinvented its platform to make it more data-driven and powerful marketing tool. Here are some advanced techniques as well as small hacks that can help you get more out of Facebook marketing.
Mobile phones have created a shopping revolution! It‘s not only about the medium through which we shop, such as social media, but they have created a huge change in the consumer behavior and mindset.

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