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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Has the “Fantastic Beasts and Where to Find Them“ movie missed out on the prime opportunity to focus on what differences it can provide for audiences? Are they taking advantage of the Harry Potter brand? We take a look at their social media marketing practices and their top keywords to find out to find our answers. This is by no means a comprehensive analysis, but an insightful glance into their marketing tactics.
This article takes a closer look at the benefits and drawbacks of “cross-posting” the same content across different social media channels.
Marketing - and brand engagement - is an opportunity to be as creative as you dare. Get inspired by these examples of brands that engaged their audience in a huge way.
Working as a social media manager or community manager can be rewarding, but our increasingly negative world, you can sometimes feel out of control. Here are some tips to regain the joy in your work!
If you‘re wondering about how to grow your audience on Snapchat, orchestrating a takeover can be one of the most efficient ways to reaching new followers. Even if you‘re unsure where to start, here‘s an excellent step-by-step guide to a smooth Snapchat takeover.
Instagram Ads are the on thing I recommend customers to try out if they haven’t yet. It is the one thing that works for tiny budgets of $5/day just as much as it works for Fortune 500 companies. Most businesses would rather invest in Facebook Ads but the thing is, Instagram is owned by Facebook and has the exact same targeting options that Facebook Ads have - at a much lower cost. This article shows how to generate results with Instagram Ads for as low as $0.01 cent per engagement.
What’s great about influence marketing is that it can be used as either a standalone method or a way to strengthen your other marketing efforts. This time, we decided to discuss some best practices and benefits of influence marketing with our SEMrush Chat participants and our special guest. We were very excited to have Shane Barker as our guest expert. Shane is a digital strategist, a business consultant, an influencer and an author.
If you’ve been on social media for a bit, chances are that you have a little over bazillion fans, contacts and communities. The speed at which new social networks have come into our lives has also meant that each brand is typically on at least six major networks. Social gurus will always tell you that the holy grail isn’t in the vanity metrics, but in how you engage. Building a loyal following and an engaged community is what gets you business results.
Learn to be a master at avoiding PR disaster when regional, national and international tragedies occur so frequently. Experts offer advice on how you and your brand should respond on social media.
Let’s face it. We don’t have as much time as we need. There’s always a new platform to be posting on, a new gadget to be using, a new Insta-Face-Snap-Tweet wave that we’re missing. Here‘s how you can use IFTTT and SEMrush to determine and automate your social media messaging for maximum sales.