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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Can your business get results with Snapchat? There's a lot of buzz about it and – and some concern regarding the future of the social media platform thanks to new video-centric moves from Facebook and Instagram. For businesses who choose to embrace the ephemeral nature of Snapchat, it can pay off. Learn about how three separate businesses harnessed the power of Snapchat.
Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest SEMrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
"Ghostbusters" is one of the most talked about, controversial mass market movies released in recent years. With all the debate over the trailers, "Ghostbusters" has a prime opportunity for online engagement on social media. Are they taking advantage of it? Let's take a look at their social media marketing practices.
Snapchat is quickly becoming a powerful new tool brands can use to engage with their audiences, thanks to the more than 100 million people using Snapchat every day. They're watching and sharing more than 7 billion video clips. And unlike other social platforms, which have pretty variable demographics, Snapchat has a small, core audience of users between 13 and 25 years old.
Are you satisfied with the amount of revenues your business is earning? You must be looking to increase it significantly? What are the best ways to do that? This quick guide to off-page SEO can get you started to boost your business!
How can social media get buyers involved from the first interest to an ultimate justified decision? How can it help companies keep pace with their clients? What social networks should they use to connect with their customers and convert their prospects.
As I talk to multiple small business clients, many view social media as an overwhelming threat. The reality is 70% of sales people who use social media are more successful than those who don’t use it. Social media is an opportunity that can be honed to benefit and realize strong ROI. In this post, I will go through a specific tactic of social listening, which you can leverage for lead generation and watch your business grow.
Over the last couple of years, social media platforms have made a not-insignificant foray into the world of live video broadcast. Perhaps you are familiar with live streaming tools like Periscope and Meerkat. A new name to familiarize yourself with is Facebook Live, which is important for the obvious reason: It’s Facebook’s built in live streaming tool, and as such it immediately provides an important content distribution outlet for marketers and small business owners everywhere.
Social media channels will increase your chances of success. How many times have you seen this phrase across the web? There’s no denying how helpful Facebook, Twitter, Instagram and other platforms can be for your business.In our latest #SEOcafe chat, we discussed how marketers should perform an in-depth social media audit with our chat participants and our special guest – Rival IQ, an awesome tool that helps marketers by delivering social media analytics and competitive intelligence.
We live in a virtual Times Square of media and messaging these days. Though most CMOs may not consider Snapchat to be a social media contender yet, they really should. With more than 100 million users viewing more than eight billion videos daily for an average of 30 minutes, Snapchat is the new marketing success story.