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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

As a business owner, you stand to benefit immensely from embracing social media. In other words, if sales aren‘t what you‘d like them to be you can use social media to improve your numbers. Are we together now? Well, here‘s five ways to increase revenue with social media.
It‘s probable that the value that some proposals from LinkedIn can raise is higher than you think. LinkedIn is still the #1 social media platform B2B marketers use to generate business and to get ‘in-front’ of decision makers online.
The social media landscape is ever evolving; the trick is to predict what’s going to happen next. In the travel space, it’s now an established fact that millennials tend to book their flights and accommodation through comparison sites like Tripseats, Skyscanner and Booking.com, always on the hunt for the best budget deals.
Let‘s take a closer look at how businesses can use SEO and SMM to draw in more traffic, and convert visitors into customers, and how to keep those customers coming back for more.
SEO
To figure out how to effectively handle social media in a time of crisis, we invited Shayla Price to our SEMrush Chat. Shayla is a B2B marketing strategist, a content marketer, a speaker, a social media marketer, and a contributor to Entrepreneur, Shopify Plus and HostGator to name just a few.
Facebook recently announced that mobile advertising represented 84 percent of its revenue and that its “mobile-only” users reached 1 billion. To accommodate those users, the company earlier this year released new tools to create, test, share, and review mobile ads in order to make advertising efforts on its platform as effective as possible for brands and marketers.
There is no better time for big brands to make the most out of their social media activity than at Christmas. Brand giants start their pursuit of customer’s attention, using all available social media channels to advertise their product as the perfect gift. We, at SEMrush, have brought into play our powerful SEMrush Social media tool to analyze brands’ Christmas social media activity period and present you with the Xmas Fight Winning Brand.
Social media marketing companies are using aerial drone photography for marketing unusual industries such as real estate and luxury brands. In the future, use of professional commercial drone photography and videography is inevitable in the marketing industry, especially on social media.
During our recent SEMrush Chat, we discussed how to turn your online connections into offline business relationships. We were very excited to welcome Brian Fanzo, a keynote speaker, a podcast host, a social video expert and a digital marketing strategist.
Building trust on social media is quite similar to building credibility in the real world. You have to be accountable, transparent and authentic to build a strong brand on social media. This article is a simple guide for new businesses to build a reliable brand using insanely competitive social media platforms.

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