Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

If you‘re wondering about how to grow your audience on Snapchat, orchestrating a takeover can be one of the most efficient ways to reaching new followers. Even if you‘re unsure where to start, here‘s an excellent step-by-step guide to a smooth Snapchat takeover.
Instagram Ads are the on thing I recommend customers to try out if they haven’t yet. It is the one thing that works for tiny budgets of $5/day just as much as it works for Fortune 500 companies. Most businesses would rather invest in Facebook Ads but the thing is, Instagram is owned by Facebook and has the exact same targeting options that Facebook Ads have - at a much lower cost. This article shows how to generate results with Instagram Ads for as low as $0.01 cent per engagement.
What’s great about influence marketing is that it can be used as either a standalone method or a way to strengthen your other marketing efforts. This time, we decided to discuss some best practices and benefits of influence marketing with our SEMrush Chat participants and our special guest. We were very excited to have Shane Barker as our guest expert. Shane is a digital strategist, a business consultant, an influencer and an author.
If you’ve been on social media for a bit, chances are that you have a little over bazillion fans, contacts and communities. The speed at which new social networks have come into our lives has also meant that each brand is typically on at least six major networks. Social gurus will always tell you that the holy grail isn’t in the vanity metrics, but in how you engage. Building a loyal following and an engaged community is what gets you business results.
Learn to be a master at avoiding PR disaster when regional, national and international tragedies occur so frequently. Experts offer advice on how you and your brand should respond on social media.
Let’s face it. We don’t have as much time as we need. There’s always a new platform to be posting on, a new gadget to be using, a new Insta-Face-Snap-Tweet wave that we’re missing. Here‘s how you can use IFTTT and SEMrush to determine and automate your social media messaging for maximum sales.
Can your business get results with Snapchat? There's a lot of buzz about it and – and some concern regarding the future of the social media platform thanks to new video-centric moves from Facebook and Instagram. For businesses who choose to embrace the ephemeral nature of Snapchat, it can pay off. Learn about how three separate businesses harnessed the power of Snapchat.
Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest SEMrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
"Ghostbusters" is one of the most talked about, controversial mass market movies released in recent years. With all the debate over the trailers, "Ghostbusters" has a prime opportunity for online engagement on social media. Are they taking advantage of it? Let's take a look at their social media marketing practices.
Snapchat is quickly becoming a powerful new tool brands can use to engage with their audiences, thanks to the more than 100 million people using Snapchat every day. They're watching and sharing more than 7 billion video clips. And unlike other social platforms, which have pretty variable demographics, Snapchat has a small, core audience of users between 13 and 25 years old.