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All articles for Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

Are you satisfied with the amount of revenues your business is earning? What are the best ways to continue increasing revenue in digital marketing?Assuming your business already has a website, you should optimize it properly to attract as much traffic through it as possible. You can always tweak your website a bit and go for on-page SEO to boost your traffic.
When I started working at SEMrush a year ago, I made a new Twitter handle and promptly began engaging influencers and participating in #semrushchat and other Twitter chats. It made a lot of sense: as a reflection of an established and respected brand, I wanted to present myself in the most professional manner possible. I assumed people wouldn't want to hear about all the nerdy stuff I do on the weekend, my #EditorProblems and my struggles with the characters who live in my fiction.I was wrong.
Some people drastically underestimate the continual, evolving impact of social media on sales. To determine whether social media works for you, you must examine social media’s potential in making a quantitative impact on sales.Hiring unqualified analysts may prove disastrous for e-commerce companies because their cliched strategies are unlikely to bring success.
Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.When most people think of SEMrush, they only think of us for two things: keyword research and competitor analysis. But SEMrush is constantly coming out with new tools that offer so much more to users.
Deadpool is everywhere.  The character has become a household name, spurred by the marketing efforts of Twentieth Century Fox over the past year, and the popularity of the film that was released two weeks ago. In that time, the film has shattered multiple records, grossing over $500 million at the box office, exceeding the studio’s expectations more than two-fold, and changing the landscape for R-rated films in Hollywood.
I hadn't even had my first cup of coffee this morning when I heard the news: Facebook had unveiled their new reactions.Here's what I've learned after spending a bit of time using them.
Everyone loves a great hashtag. Finding the right phrase for the right moment lets your business ride a wave of popularity without having to shell out big bucks for an entire campaign.Not just any phrase will do, of course. You can’t throw a “#” at the beginning of your product name and expect it to take off; you need to find something that resonates with your target audience.Why #GreatHashtags Work to Drive SalesHashtags can serve as a call to action to drive sales.
GIFs! They are starting to be used a lot more nowadays, not just for fun but also for increasing engagement and interacting with customers over social media.I recently published an article on how to publish GIFs on LinkedIn Pulse, but this blog post will cover that and also other platforms including Twitter, Facebook and Google+.Before I go on about how to publish GIFs on social media, I'd just like to point out that GIFs are brilliant for increasing engagement.
Deadpool, AKA the “Merc with a mouth,” is the latest comic character to rise to the big screen from Marvel Comics. The character was created by writer Fabian Nicieza and artist Rob Liefeld in the early 90’s during their run on the New Mutants title. Since then, Deadpool has spawned multiple solo titles and crossovers with almost every Marvel character imaginable.
Love is in the air, and in my social media toolbox.As any social media manager will tell you, the key to success lies in your tools. Just like you couldn’t build a house without a hammer and nails, you need the right tools in your social media toolbox to succeed.I’ve been using some of the tools in my social media toolbox exclusively lately. In fact, you could say it’s getting pretty serious. I may even be in love.