Social Media

What is social media marketing? How to start your first social media campaign? How to use social media wisely to outperform your competitors? How to use benefits of social media to outfit your competitors? Here you’ll find all the answers you need to improve your social media marketing: ideas for engaging posts, tool overviews, actionable tips from industry experts and a lot more.

As I talk to multiple small business clients, many view social media as an overwhelming threat. The reality is 70% of sales people who use social media are more successful than those who don’t use it. Social media is an opportunity that can be honed to benefit and realize strong ROI. In this post, I will go through a specific tactic of social listening, which you can leverage for lead generation and watch your business grow.
Over the last couple of years, social media platforms have made a not-insignificant foray into the world of live video broadcast. Perhaps you are familiar with live streaming tools like Periscope and Meerkat. A new name to familiarize yourself with is Facebook Live, which is important for the obvious reason: It’s Facebook’s built in live streaming tool, and as such it immediately provides an important content distribution outlet for marketers and small business owners everywhere.
Social media channels will increase your chances of success. How many times have you seen this phrase across the web? There’s no denying how helpful Facebook, Twitter, Instagram and other platforms can be for your business.In our latest #SEOcafe chat, we discussed how marketers should perform an in-depth social media audit with our chat participants and our special guest – Rival IQ, an awesome tool that helps marketers by delivering social media analytics and competitive intelligence.
We live in a virtual Times Square of media and messaging these days. Though most CMOs may not consider Snapchat to be a social media contender yet, they really should. With more than 100 million users viewing more than eight billion videos daily for an average of 30 minutes, Snapchat is the new marketing success story.
Despite all the doubts about social media’s direct impact on SEO efforts, one cannot deny that these two practices are tightly interwoven and share the same ultimate goal – attracting new users. In our latest #SEOcafe chat we discussed the best strategies for integrating SEO and social media, the main challenges, and the future of their relationship with our special guest Gabriella Sannino @SEOcopy, the Founder of Level343, global SEO consultant and strategist.
Most of you have already participated in our #semrushchat or at least have heard about it. Olga Andrienko and me have been the #semrushchat hosts for a year and a half, so I can say that we are Twitter Chat veterans by now. We saw thousands of tweets – smart, funny, helpful, ordinary, outstanding, long and short. And then we saw them again, and again, and again...
Facebook contests are a common way of promoting and elevating your brand through social media, and can be effective at expanding your reach and increasing your potential customer base. However, when you run a Facebook contest or sweepstakes (surprisingly, the exact term you use does matter), there are a number of legal pitfalls you need to be careful of.
The landscape of SEO has transformed a lot in the last few years. If you are running a business, neglecting your local audience or customers will cost you dearly. Therefore, entrepreneurs nowadays are taking resort to local SEO as this ensures that your business will rank higher by the local audience on various search engines. Moreover, this implies that you can now target customers who use their mobile devices with a GPS system to find any local business.
Are you satisfied with the amount of revenues your business is earning? What are the best ways to continue increasing revenue in digital marketing?Assuming your business already has a website, you should optimize it properly to attract as much traffic through it as possible. You can always tweak your website a bit and go for on-page SEO to boost your traffic.
When I started working at SEMrush a year ago, I made a new Twitter handle and promptly began engaging influencers and participating in #semrushchat and other Twitter chats. It made a lot of sense: as a reflection of an established and respected brand, I wanted to present myself in the most professional manner possible. I assumed people wouldn't want to hear about all the nerdy stuff I do on the weekend, my #EditorProblems and my struggles with the characters who live in my fiction.I was wrong.