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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

Social media marketing companies are using aerial drone photography for marketing unusual industries such as real estate and luxury brands. In the future, use of professional commercial drone photography and videography is inevitable in the marketing industry, especially on social media.
During our recent SEMrush Chat, we discussed how to turn your online connections into offline business relationships. We were very excited to welcome Brian Fanzo, a keynote speaker, a podcast host, a social video expert and a digital marketing strategist.
Building trust on social media is quite similar to building credibility in the real world. You have to be accountable, transparent and authentic to build a strong brand on social media. This article is a simple guide for new businesses to build a reliable brand using insanely competitive social media platforms.
Employing outreach tactics for a well-executed social media development strategy.
SEO
To discuss advanced video marketing techniques for SEO and social, we invited Ryan Stewart, a digital marketing consultant, an SEO and video marketing expert, and the founder of WEBRIS and Laces Out, to our SEMrush Chat. Ryan and our other chat participants shared their experience and great insight into advanced video marketing.
Has the “Fantastic Beasts and Where to Find Them“ movie missed out on the prime opportunity to focus on what differences it can provide for audiences? Are they taking advantage of the Harry Potter brand? We take a look at their social media marketing practices and their top keywords to find out to find our answers. This is by no means a comprehensive analysis, but an insightful glance into their marketing tactics.
This article takes a closer look at the benefits and drawbacks of “cross-posting” the same content across different social media channels.
Marketing - and brand engagement - is an opportunity to be as creative as you dare. Get inspired by these examples of brands that engaged their audience in a huge way.
Working as a social media manager or community manager can be rewarding, but our increasingly negative world, you can sometimes feel out of control. Here are some tips to regain the joy in your work!
If you‘re wondering about how to grow your audience on Snapchat, orchestrating a takeover can be one of the most efficient ways to reaching new followers. Even if you‘re unsure where to start, here‘s an excellent step-by-step guide to a smooth Snapchat takeover.

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