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Social Media

Social media marketing is a vital tool in boosting exposure, brand engagement and sales, and mastering it is harder than it looks. Discover the best tools, most effective strategies and a whole host of actionable tips with posts from industry experts designed to improve your social strategy.

What’s great about influence marketing is that it can be used as either a standalone method or a way to strengthen your other marketing efforts. This time, we decided to discuss some best practices and benefits of influence marketing with our SEMrush Chat participants and our special guest. We were very excited to have Shane Barker as our guest expert. Shane is a digital strategist, a business consultant, an influencer and an author.
Let’s face it. We don’t have as much time as we need. There’s always a new platform to be posting on, a new gadget to be using, a new Insta-Face-Snap-Tweet wave that we’re missing. Here‘s how you can use IFTTT and SEMrush to determine and automate your social media messaging for maximum sales.
Can your business get results with Snapchat? There's a lot of buzz about it and – and some concern regarding the future of the social media platform thanks to new video-centric moves from Facebook and Instagram. For businesses who choose to embrace the ephemeral nature of Snapchat, it can pay off. Learn about how three separate businesses harnessed the power of Snapchat.
Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest SEMrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
"Ghostbusters" is one of the most talked about, controversial mass market movies released in recent years. With all the debate over the trailers, "Ghostbusters" has a prime opportunity for online engagement on social media. Are they taking advantage of it? Let's take a look at their social media marketing practices.
Snapchat is quickly becoming a powerful new tool brands can use to engage with their audiences, thanks to the more than 100 million people using Snapchat every day. They‘re watching and sharing more than 7 billion video clips. And unlike other social platforms, which have pretty variable demographics, Snapchat has a small, core audience of users between 13 and 25 years old.
Are you satisfied with the amount of revenues your business is earning? You must be looking to increase it significantly? What are the best ways to do that? This quick guide to off-page SEO can get you started to boost your business!
How can social media get buyers involved from the first interest to an ultimate justified decision? How can it help companies keep pace with their clients? What social networks should they use to connect with their customers and convert their prospects.
As I talk to multiple small business clients, many view social media as an overwhelming threat. The reality is 70% of sales people who use social media are more successful than those who don’t use it. Social media is an opportunity that can be honed to benefit and realize strong ROI. In this post, I will go through a specific tactic of social listening, which you can leverage for lead generation and watch your business grow.
Social media channels will increase your chances of success. How many times have you seen this phrase across the web? There’s no denying how helpful Facebook, Twitter, Instagram and other platforms can be for your business.In our latest #SEOcafe chat, we discussed how marketers should perform an in-depth social media audit with our chat participants and our special guest – Rival IQ, an awesome tool that helps marketers by delivering social media analytics and competitive intelligence.

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