If you want to take your website to the top ranking on Google, you have to select the best keywords for your campaign. This is something you cannot compromise on if you want to achieve your goals. Even if the best keywords cost a fair quid, you should select them over keywords that don’t perform as well. The purpose of using keywords in Google is to facilitate the users who search for your business. They may not be specifically looking for you but you may be the best option in terms of what you offer.
The issue with selecting Google keywords is that virtually every webmaster and marketer is looking for them. Google being the leading search engine, the competition for even low value keywords can turn out to be quite intense. This is why you need to pragmatically deliberate the approach you are going to take in terms of creating your keyword list. For this, you will have to take certain factors into account, such as the price of the keyword, the number of searches per month, etc.
When it comes to finding the best keywords to use in your Google campaign, SEMrush is one of the foremost tools you can use. SEMrush not only helps you in finding the keywords you should be using but also organizing them according to the way you want to use them. This way, SEMrush plays a major role in helping you with your Google keyword search. To get the results you are looking for, it is imperative that you use the best tools at your disposal as well.
Coming back to the point, there are certain tips you can use to choose the best keywords for effective performance on Google.
Try a Little Empathy
Empathy simply means putting yourself in the customers’ shoes. Think about what you would search for if you were in their place. For instance, you have a business selling athletic footwear, what would be the keywords you use. You can then break your business down into different categories and products. When looking for keywords Google, you will have to find suitable keywords for each category or product you have written down. This way, you will cover the entire scope of your business.
Add Some Specificity
When you are being empathic, you might go too broad in terms of the keywords you have selected. Sadly, Google doesn’t look favorably upon websites that have been optimized for broad keywords. You need to make it easier for people to find you for which you have to select more specific keywords. Again, being too specific also means you lose out on potential customers. The best way to go about this is to check the performance of each Google keyword you have in mind and then make a decision. If it is performing well, does it really matter whether it is broad or specific?
Group ‘Em Up
When organizing your keywords, for which you can use SEMrush, it is a great idea to create different groups. You can use any unifying theme for the keywords, like the category they relate to. This way, the content or ad copy you generate will then have a wider range of keywords for each product or category. Thus, it would become easier for people to find your website. You don’t have to put all your eggs in one basket. Go wide and group your keywords to make your Google performance effective. This means you have to find multiple keywords for each category and product.
These are some tips you can use for choosing the best keywords for effective performance on Google. One more thing before concluding is the number of keywords you should be using. It is imperative that you cannot rely on a single keyword Google for the entire campaign, yet that doesn’t show you how many keywords you should be using. What you do know is that there are no restrictions on the keywords you use. However, that doesn’t mean you are using dozens of keywords per campaign.
In the end, it would prove to be counterproductive. It is best to stick to a number of high value keywords for making your Google performance more effective. Choose accordingly so you can start off your campaign on the right foot.