Content marketing is everywhere; you read it, you see it, you hear it.

For anyone in the marketing field, the word “content” is unavoidable and content marketing is becoming more valuable to businesses. Creating content can be as simple as writing a blog post for your website or as difficult as writing in-depth, analytic papers for large corporations. Sharing content is completely different. When you share content, you essentially copy and paste somebody else’s work and redistribute it across your network. With proper citations, of course.

But choosing the right content to share can be equally as tricky as trying to put pen to paper.

Sifting through the black hole that is the Internet in order to find the appropriate content can be tiring and tedious. It can also yield few satisfactory results. Current trends for 2016 predict that ad blockers will force marketers in the direction of “you” marketing. Customers look for value over advertisements and they will actively avoid content that is promotional rather than informative. Content distribution is skyrocketing in value; sharing and amplifying valuable content is an important way of differentiating your brand from the competition.

A valuable end result of content marketing is the conversation that takes place between brands and their consumers. Consumers today are extra wary of what companies are trying to sell them; this is a generation that looks for the ‘skip’ button when watching an advertisement and records TV shows so they don’t have to watch the commercials. Sharing content is seen less as a marketing tactic and more like a dialogue that could build a consumer’s trust in a brand.

Projected trends for 2016 threaten the current strategies of content marketers. Algorithms and ad blockers are making it increasingly difficult for marketers to get in front of their audience. Emerging competitors in the content marketing space are forcing marketers to push out quality content over quantity. This is where tools that simplify content sharing come in, allowing marketers to quickly and effectively share valuable content that won’t get lost in the Internet.

Some tools, like Babbly and Shareist, are great if you want to quickly share cool, viral-worthy content with a single click. If numbers are what you want, you may want to consider SproutSocial and Klout which both provide reports on social impact and trends.

As you prepare your company for 2016, here are four tools to keep in mind to stay ahead of your competitors in content marketing:

  1. Babbly – Quality content deserves to be shared; Babbly encourages users to post content that should go viral. Users can link up to three of their social accounts (Twitter, Facebook and LinkedIn) and Babbly will post directly to your account for you. Just copy and paste a link to whatever you want into Babbly and other users can begin sharing your link with just a push of a button. The more you share other people’s content, the more credits you receive to post your own content. Not only is Babbly simple and fast to use, it’s completely free!
  2. Klout – This used to only be a site where users could put a score to their social impact, but Klout has since added features that allow users to share interesting content. Once you fill out your basic profile and link your social media accounts, Klout will aggregate articles ad news based on your interests to fill your newsfeed. Not only can you share other people’s content, but you can also schedule posts of your own using their handy schedule feature.
  3. Shareist – Shareist is great for businesses who want to search for and share content all in one place. Discovering content is made easy using various sources like Feedly or RSS, and users can schedule content to be shared across multiple social platforms. Shareist saves marketing teams time on researching and writing content, streamlining the process of discovery and making it easy to post content without having to log into various accounts.
  4. SproutSocial – SproutSocial is a social media management tool that makes it easy for businesses to draft, schedule and post messages to a variety of social platforms. With an account comes the ability to track and analyze your followers’ engagement patterns to determine the ideal time to publish content. All businesses need to do is find or create the content and SproutSocial takes care of the rest. The only downside? You’ll have to pay to continue using SproutSocial once your 30-day trial expires.

What sharing tools do you use? Comment below if you feel we overlooked one that you use!

Author Photo
Adam FridmanAdam Fridman is the founder of Mabbly, a Chicago-based digital marketing agency. Armed with a Master of Science in Finance and extensive experience in corporate finance and investment banking, Adam spent the past 10 years tackling a number of ventures with a focus on business development and strategy.
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