Resource page link building had been a common link building strategy nowadays. Its value has become so appreciated by SEOs given that the link from an existing high-ranking page passes to the targeted page (where you get links to). The branded exposure of being included in a resource page is one of several benefits a content publisher could get from creating his own resource page.
It’s very important to understand how this type of branded link building works by first knowing how to create a good resource page.
Here are several things you have to consider when creating a resource page:
- The page should appeal to a specific group of people (e.g. beginners or advanced practitioners). Adding a description at the top of the page will help your readers know what that page is for.
- Find keywords that your target audience is most commonly searching for. Use Google Keyword Planner and/or Google Trends to determine the search volume and seasonality of your preferred keywords. Choose one keyword that is informational and matches the unique proposition of your brand.
- Place your keyword in the most important spots of your resource page (title tag, h1, 1st sentence of the description of the page).
- If your resource page is long (e.g. FAQs that contains thousands of words), you should add quick links at the top of the page that serves as its table of contents. This will increase your user experience.
- You can also add a button on the page that easily scrolls up the page. This will help your readers get to the top of the page without manually scrolling up.
- Add a download button on your resource page that links to its download page. Visitors can easily download the file and/or use it as a reference/resource for their own content pieces if the resource page has an option for downloading.
- Include social buttons at the top or below the page to encourage users to share it to their peers on social platforms.
- Encourage visitors to email/print your resource page by adding buttons on it. They would be more likely to send it to their friends thru email if they found the page useful.
- Add a “contact us” portion in the sidebar of the page to increase the number of leads you’re getting for your brand. When your readers had consumed the information on your page, the possibility for contacting you for a consultation or interview request is higher given that there’s already visible contact details on the page.
How to build links to resource pages:
- Get brand exposure and a link opportunity from another resource page. Remember that you can reach out to your competitor as long as you crafted a personalized email for her or him. First, build a relationship with the site creator of your target resource page, so it will be easy for you to get the mention/link. Use the common queries (inurl:/link + “your keyword” or inurl:/resources + “your keyword”) to find niche-related resource pages.
- Repurpose your resource page (e.g. industry guide) into different content formats like blog posts. The way you want to do that is to dissect your industry guide to different sections. These sections are the topics included in your industry guide which you could use for your blog posts.
The blog posts could be turned into guest posts which you could use as link building arsenal for your resource page. Vary your anchor texts in your guest posts to help your resource page rank for different industry-related keywords.
- If your resource page requires payment to be consumed, you could try reaching out to webmasters and ask them if they want to see and use your resource page for FREE. This could be a good angle for your pitch given there are several content publishers who’re looking for free resources for their content.
To do this, type in your keyword/niche in Google search and filter the section to blogs.
List all those blogs on a spreadsheet. Find the contact details of the owners of those blogs and list them down on the same sheet.
Craft a personalized email, asking your prospect if he can see your resource page. You don’t need to be pushy just to get a link from that blogger. If your resource page is really useful, your prospect won't be hesitant to link/mention your page/brand in his blog.
- Share your content to niche-specific communities (e.g. forums). Add value to the threads by giving your own insights about the topic. To promote your content, you must add an enticing description to it. The more catchy/valuable it is, the more it is receptive for clicks.
Linking opportunity in this case depends on how you approach your target audience with your content. The less pushy you are, the more your content could earn links.
- Find student blogs that might be interested to check out your resource page. Do a Google search to find them (“student blogs” + “your location”). The reason you want to add location in your search query is that the more you’re familiar with the location, the easier for you to add local-related thoughts in your email pitch (e.g. the current situation/issue in your location).
Also, you want to make sure to include in your pitch the value/benefit of your resource page to the students of the blog rather than letting the webmaster view it as his own benefit when he uses your page,
The trend in using resource pages to build links and increase brand awareness will increase with the passage of time. The more people are finding information on the web, the more you should give importance to resource page link building in your online marketing campaign.
There are a lot more other tactics to build links to your resource page. If you have a good tactic in mind, leave it in the comments below.
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Venchito Tampon is a link building and content strategist based in Manila, Philippines. He is the author of the content marketing blog, DigitalPhilippines.net. Get in touch with him at @venchito14 or venchitotampon [at] gmail [dot] com. He’ll be happy to connect with you!