Create Visually Stunning Reports with Semrush My Reports Builder

Mike Isaac

Jul 07, 20164 min read
Create Visually Stunning Reports

Reporting is the cornerstone of most roles. You rely on reporting to convey your performance to your bosses and clients to prove your value. Without quality reporting, your credibility can take a hit. That's why when it comes to this stage, it is crucial to provide valuable reports to display your work. By generating reports with popping visuals and structured data, your work can come to life and impress the people you need. 

How Can the SEMrush My Reports Tool Help You Show Value?

You may already be aware of our My Reports tool in SEMrush. If not, you can find this on the left hand navigation at the bottom of the list.

My Reports gives you the ability to create custom made PDF reports and schedule email delivery to automatically send these reports for you. Now we are proud to introduce to you our updated Reports Builder.

How to Navigate the My Reports Section


When you first navigate to the My Reports section, you'll see a list of any reports you have generated in the past. The name of the report will be displayed along with the last time the report was updated along with if the report is scheduled and for when. If you are creating a decent amount of reports, a helpful search bar is provided to help filter your reports. 

Learn About the Updates: SEMrush My Reports Tool

Our Customer Success Director David Black conducts a weekly series called “SEMrush Weekly Changelog” in which he breaks down all changes made to SEMrush. He has created a special edition of his weekly series on the updated My Reports tool and the new functionality of this tool. Please take a look at this video here:

Youtube video thumbnail

If this is your first time creating a report, you will want to click the green “Create Report” button located to the top right. The tool will redirect you to the Report Builder. This Builder works as a drag and drop system where you can input certain elements into your PDF.

The first thing you will see is the title page of your PDF. Here, you can change the logo you wish to appear on your title page (only available for Guru & Business level users). To do this, hover over the SEMrush logo and click on the pencil icon to change out the image.

Below the image, you can type your report title along with a subtitle. You can also edit the name of this file to the top left of the page.


Now let's break down the navigation menu to the left. The list starts with the various reports you can pull data for in your report. The Analytics section will include all of the reports we offer in our main interface. This includes:

  • Organic & Advertising Research
  • PLA
  • Display Advertising
  • Backlinks
  • Keyword Research

As you drag and drop these elements into your PDF, the tool will provide a form for you to enter your desired result type preference. Here you enter the domain or keyword you would like to see results for along with filters provided for some reports.

Once you enter the information needed, the PDF will provide a Widget Preview for this report. This lets you see what the report will look like before you generate the PDF. This can help you determine if certain data should be omitted from your report so you can now provide more relevant information.

Projects Section

The Projects section allows you to receive reports for your projects you have set up. Currently only available for Site Audit, you can provide your clients or bosses with helpful data on the health of their website. The powerful feature about this tool is that you can mix and match your reports between both your projects and any analytics reports.

You can easily separate these different reports through the elements listed at the bottom of this left sidebar. The Text Elements are listed first, allowing you to input a Header wherever you wish in the PDF.


You also can include a Text Block if any of these reports needs further explanation. If there is a jump or decline in a particular area, you can use the Text Block function to explain what the cause was.

Along with Text Elements, you can include Layouts if you prefer to have two or three blocks in one row as well as a Page Break function to separate your reports accordingly. Once you are all done, you can click the green “Generate PDF report” button at the top right of your screen.

After this step, you'll get to select your preferences. You can have the report emailed to whoever you wish, schedule the report to be delivered daily, weekly or monthly and you can opt to include a table of contents. Once you provide your preferences, click “Save & Generate” and your report is ready to go.


This tool is a tremendous resource for anyone who needs to conduct reporting. With the new Widgets Preview, you can now understand exactly what data you are providing to your clients or bosses before sending it off. If you haven't given this a try yet, what are you waiting for?

The My Reports tool is waiting for you to start saving time while you create visually stunning reports to impress the people that matter the most.

What do you think of the new features within the My Reports tool? Have you used My Reports yet? Do you think any changes are needed with this tool? Please let us know in the comments below!

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at You can also contact us on Twitter by using the #semrushcare hashtag.

Author Photo
Mike IsaacMike Isaac is the Customer Success Content Manager at Semrush. He has been working at SEMrush for over 3 years and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.
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