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SEMrush Blog

Creating Word Clouds for Website Navigation – Does Your Website Need It?

SEMrush Blog
Creating Word Clouds for Website Navigation – Does Your Website Need It?

The ease, or difficulty, of navigation plays a huge role in the overall user experience of a website. Google has placed a lot of importance on the UX for SEO purposes. You cannot expect to top the search engine rankings unless your website is user-friendly and makes it easy for visitors to get around. Even a first-time visitor should be able to find his/her way without much hassle. Thus, you need to pay close attention to website navigation if you want to optimize your website for Google and other search engines.

One of the best ways to help users navigate through your website is through word clouds. A word cloud is an image, or rather a design piece that includes the most important and popular ‘tags’ on your website. Usually, webmasters add the most relevant keywords in relation to their website in word clouds. The visitors simply have to click on any of the tags and he/she would be directed to another website or landing page. For internal navigation, you can direct people to the most valuable pages on your website.

Creating a cloud is not difficult. In fact, the entire process is automated. You simply need to add the words you want to add to the cloud and use a tag cloud generator to make one. You can then deploy it on your website, blog or landing page. So, there isn’t any hassle involved in creating word clouds. You don’t have to do much in this respect. Still, some people are apprehensive about word clouds. This is usually because they don’t know whether their websites need a word cloud or not. Only then are they willing to create word cloud.

You have seen how word clouds work. Apart from the ease of creating them, they offer you a number of benefits. The benefits are what justify the decision to make a word cloud.

Why Create Word Clouds

A tag cloud will show the most popular keywords your users search for to get to your website. This enables you to direct them to pages with relevant content than struggling to find the page they were looking for. Generally, the most popular tags are the largest and most prominent among the tags included in the word cloud. It is an indication of what you consider to be the most important aspect of your website. For instance, if your website is about technology, the tag cloud will have keywords related to latest technological developments.

In addition to that, the users can easily click on the cloud and be directed to the page you have linked to the tag. Images are eye catching and their visual appeal may convince more people to click on them. Creating a word cloud is a better option than just writing down the tags in the sidebar or at the bottom of the page. As you know, each click you get is a potential sale. And people are more likely to click on tags that are visually appealing to them as well. So, a word cloud could in effect boost your sales considerably.

A word cloud is particularly important for websites that have a lot of pages. Getting from one page to another can be a major hassle for visitors, especially those visiting your website for the first time. You can simply have one tag per page and your visitors can be directed to them by clicking on the tags. If you feel the number of pages on your website makes navigation difficult, you can rectify the problem by creating a tag cloud. After all, you only need to use a keyword cloud generator to do so.

Plus, you get to add the cloud to any website or profile you have created for yourself. This includes your social media pages as well. Putting the word cloud on your Facebook or Twitter page could help you drive more traffic. As people click on the tags contained in the image, they will be directed to the relevant page on your website.

You also have to keep in mind the SEO benefits of word clouds. When keywords on your website are used in the right keyword density, your chances of improving your website’s ranking increase considerably. Moreover, the word clouds will make your website easy to navigate around, adding to the UX. Once the UX improves, it is only a matter of time before the search engines rank your website high. In other words, word clouds enable you to make the most of your SEO efforts. You might not be getting results otherwise but something as simple as a word cloud can turn things around for you.

There are no restrictions on designing word clouds. You can follow any template and layout for your cloud and choose one according to your preferences. The key is that the cloud shouldn’t take up too much space on the screen. There is no doubt that tag clouds are attractive but not if they cover the screen. So, be moderate about the word clouds you create and add to your website. These are some of the reasons why people use word clouds and how they benefit from them.

Finding the Right Tags

The efficacy of a tag cloud depends on the tags you have included in it. Though any word cloud adds life to a website, it is what is inside it that matters. Thus, you need to make sure you find the right tags that accurately represent your website and help visitors with navigation at the same time. A great option for you is to use the most popular keywords related to your business or website and use them as tags. Before commencing keyword research, it is important that you have an idea of the number of tags you want to add to the cloud.

As mentioned above, there are no restrictions with regards to the number of tags you can add. However, you need to make sure you don’t go overboard and make the cloud bigger than it should be. A huge cloud could drive people away. This is why you need to use some standard tags along with a collection of popular keywords. For this, you will have to find the relevant and high value keywords.

SEMrush is one of the best tools you will find for keyword research and organization. It will make creating a cloud much easier for you. The tool will do most of the work leaving you to decide what the keyword density would be. You also have to focus on the design of the cloud. There are many templates available for you to check out online. You need to select the one you feel is going to appeal to your target audience the most. Only then can you expect them to click on the tags and be redirected.

Final Word

Whether or not you should have a word cloud on your website depends purely on your opinion. If you feel that your website is not easy to navigate through, don’t hesitate in making one. You don’t have to do much except get the generator that would create the cloud for you. Keep the benefits and considerations in mind to make the right decision.

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