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Olia Kudanova

“Deep Learning”: An Upcoming Gmail Feature That Will Answer Your Emails for You

Olia Kudanova
“Deep Learning”: An Upcoming Gmail Feature That Will Answer Your Emails for You

Yes. You read that right.

Google will soon leaf through your email and provide what it thinks is the best response.  

The company is beefing up its app (Inbox by Gmail) using “deep learning” - an algorithm-based technique or form of an artificial intelligence - that will offer you a few brief reply options.

The point is to reduce excessive manual tapping and save you time while you're on the go.

As Google product manager Alex Gawley told Wired.com: “The network will tailor both the tone and content of the responses to the email you’re reading.”

For instance, if you get an email that says, “Do you have any documentation on how to use the new software?, these three options will be at the bottom of your screen:

  • "I don't, sorry."
  • "I will have to look for it."
  • "I'll send it to you."

Smart Reply

Like other sequence-to-sequence models, the Smart Reply System analyzes batches of emails across the Gmail system. It is built on the recurrent neural network principle. The way it works is similar to how your smartphone recognizes your voice commands--by evaluating a database of articulated words, or in the same way that Luc Besson’s Leelo learned the meaning of a word “war”. So in this case, the system scans the actual correspondence.

There are, however, certain drawbacks, such as the relevancy of such responses or the issue of privacy. Google’s scientists used the LSTM network (long short-term memory) model, which is analogous to human memory. It studies the way messages begin or end and tries to speak “our language”. So the system may not always get it right. But no pain, no gain. This challenges researchers. Regarding privacy--it’s a high priority for Google, so no humans will ever view your conversations.

So let’s wait for the next update and see how far humanity has come since a chat bot.

Who needs emails?

Email Marketing strikes many as obsolete. Social media apps and mobile chat messengers are in great demand.

However, one's inbox is a much more personal territory and it will never change.

We at SEMrush are always inspired by the constantly changing digital marketing environment and our users. That is why we are on our way to releasing an email analytics tool that will help you excel as a professional.

The new tool will allow you to:

  1. Get inspiration for your upcoming email campaigns;
  2. Track how often do your partners or competitors run promo campaigns or announce upcoming special sales;
  3. Find out about the most engaging templates and the best performing CTA's;
  4. Evaluate the statistics to get a better picture of email marketing as an industry

But first, help us help you.

If you are interested in learning how your competitors are managing their email campaigns, click the banner below. It won’t take more than two minutes.


PR Manager, SEMrush

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