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Mike Isaac

Dialing In On Cheap Keywords For Your PPC Campaign

Mike Isaac
Dialing In On Cheap Keywords For Your PPC Campaign

When it comes to advertising, you always want to make sure you are hitting the correct target audience and that you are staying in budget. But sometimes it gets hard to really pin down your keywords and find the right fit for your campaign. However, there are still ways where you can find relevant keywords to your campaign as well as keywords that fit within your budget. Lets take a look at how SEMrush can help find these keywords for you.

Screen Shot 2015-12-18 at 12.14.48 PMI’m going to use an example of trying to promote a smartphone reseller. There are tons of possibilities within this industry for keywords. Let’s start by going to SEMrush and typing in the keyword “smartphone.” When you press that search button, you will be brought to all of the information we have in our system for this keyword. Now the first thing you will see is the Organic and Ads analytics. The organic information is going to tell you on average per month, 40,500 people are searching for this keyword. You can also see how many results show up in Google when you enter this keyword.

However, we are currently looking at this from an advertising perspective so we will focus on the CPC (Cost-Per-Click) and competition level. The way competition level works is on a scale from 0-1.00. The high this number gets to 1.00, the harder it is to rank for and as you can see, the keyword "smartphone" is highly competitive.

But we want to find out how we can achieve keywords within our budget and reach. So this keyword is out of our reach. But if we use the Phrase Match Keywords, we can now find longer tailed keywords, which in turn, provides us with keywords that are less competitive and cheaper.

And as we go into this report, we can see certain keywords that are less competitive as well as cheaper or around the same price. When going through this list you want to find keywords which are within your target search volume range as well as within your budget. Typically as you see the search volume increase for a keyword, the CPC will rise as well. This will assist you when coming to the elimination process. By implementing this process in your keyword research, you are cutting down the time it would take you to find this information manually.

Screen Shot 2015-12-21 at 1.11.33 PM

You can apply the same concept to the Related Keywords report as well. In certain situations you may find this report more useful then the Phrase Match report. Depending on how authoritative you have built your website and the keyword that you are searching, simply finding a similar keyword may suit you better. There can be certain times when you find a keyword that is around the same search volume range you are looking for but the CPC is out of your range. By finding a related term, you can find something similar and more in your budget.

This is just one example of what you can uncover using these keyword reports. By using this process, you are able to find the information you need in a matter of minutes rather than hours it would manually take. You can use this method to effectively manage your PPC campaign. You can now keep your budget in tact and choose the correct keywords fryer campaign.

Do you have another way of finding this information? Do you use a different process for finding cheaper keywords? Please let us know in the comments below!

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at mail@semrush.com. You can also contact us on Twitter by using the #semrushcare hashtag.

Mike Isaac is the Customer Success Content Manager at SEMrush. He has been working at SEMrush for over a year and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.

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