Welcome to Discovery Thursday! This is another blog series that we have begun to help users understand the new tools SEMrush has to offer along with current tools that users may not be taking advantage of. You will notice these posts come through periodically to bring the most success to our customers.
Our reporting functionality is a huge part of why people use SEMrush. Users always want to know what they can show their bosses or clients to be able to show their progress. Users are also looking for reports they can show potential clients to reel them in. One great tool to use and the first one we will discuss in this series will be the Charts tool.
The SEMrush Charts Tool
The Charts tool, located under Domain Analytics, will allow you to quickly see charts for multiple functions including the following:
Organic and Advertising Research:
- Total Keywords
- Traffic Price
- New, Lost, Improved and Declined Keywords (Position Changes Report)
You can receive any of this data at the click of a button. I am going to break down a few examples that will assist you with using this tool.
Let’s say, for example, you are a PPC specialist and you want to be able to show your potential client some data to show that they can benefit from your efforts. One thing we can show through the
Charts tool is how their PPC budget has reflected on their AdWords traffic. We will first want to un-select the checkbox “Same type for all domains.”
This allows us to put in multiple metrics. In the first box you will want to enter whatever domain you want to receive information for. After you enter the domain, you will then want to select Advertising -> Traffic Price under the box.
In the next box, you will want to enter the same domain. In the dropdown menu below, you will then want to select Advertising -> Traffic. This will then compare what the domain has been spending through AdWords with how much traffic they are receiving from their AdWords budget. Now, keep in mind this is only based on the top keywords we have listed in our database. There may be other keywords that are not accounted for based on the keyword’s search volume. For more on our database and what keywords are included, please review this article.
Now that you have this chart, you can now see exactly how weather.com’s AdWords traffic has been affected by their Traffic Price. If we look at the month between October and November that even though they increased their budget, their Traffic still decreased. This seemed to even to carry over to the next month as both their budget and traffic decreased. If I am a marketer, this is a big red flag that they need help with their AdWords campaign. You can then export this chart by either XLS, CSV, CSV semicolon, or PDF to send to them to show why they are in need of help.
Another use of this tool may come with if you are trying to work with a potential client on their SEO efforts, or if you are already doing SEO work for a company, what you can show to report back. For demonstration purposes, we will use Kmart and Target.
If we compare both of their Organic Traffic to each other, we can clearly see that Target is winning this battle. If you are targeting Kmart (no pun intended) in your outreaching efforts, this may be a report you want to show them so that they can see a visual representation of where they stand amongst one of their top competitors. You can enter up to 5 domains in this report to compare.
There are some great features that you can add within this report. For example, you can see results through a line, bar or circle chart. You can also set a custom date range to see results for your chart. This can help show you specific results for your charts when you may want to focus on a certain point in time. You also have the option of showing multiple charts in one report. There may come a time that you want to show results for both SEO and PPC for a particular domain, which you can show right under each other.
The charts tool has a ton of functionality that you may not have known before. Try to play around with this report and see what data you can find. You might even see something that will surprise your boss or client.
Have you used the Charts tool before? Have you found other uses for this tool? Is there another tool or report within SEMrush that you would like to see more information on? Please let us know in the comments below!
If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at firstname.lastname@example.org. You can also contact us on Twitter by using the #semrushcare hashtag.