Welcome to another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.
No matter what you do within your digital marketing strategy, if you cannot properly display your progress to your client or boss, it will be meaningless. Reporting is an integral piece to show how your efforts have influenced change for a website. You can always use charts and numbers to represent your efforts, but we live in a world dominated by visuals. Having an exciting presentation and eye grabbing reports will truly drive the point home to your client or boss. And how do we create these eye grabbing reports? By using the new My Reports tool within SEMrush!
Located in the Sidebar under My Reports, this tool will first display all of the existing reports you have created. You will notice your report name, the last time that report was updated as well as how often the report is scheduled to run. Lets first start by creating a report. You can do so by clicking the green “Create Report” located in the top right of your screen. Once you click this button, a screen will be displayed of your report.
The left sidebar will serve as your navigation as to what you would like included within this report. But first, lets start with the cover. By hovering over the logo, you will notice an edit button that appears. This allows you to drag or upload a logo you would like on the cover, choose an existing logo you have uploaded in the past or to use the SEMrush logo (depending on your subscription level). You must have a Guru level subscription or higher in order to have Branded PDF reports. Once you select your logo, you can then change the title of your report along with the subtitle.
After making the specifications to your cover page, it's time to add the reports and tools you want to implement. Here is where you will begin to use the left sidebar. Let's say you want to use the Organic Positions report. You will simply click the Organic Research dropdown and drag over Organic Search Positions into your report.
Once you do so, a popup will appear on the report itself. Here you will specify the domain you want this report to be for, the device you would like to see results for, the database, the database date if you would like to see live data or historical data (only available at the Guru level or higher), how to sort results, the page you would like displayed along with any filters you would like added to the report.
Once you fill in this information, you will see that this block has now been added to you report. You will not actually see this data until you generate the report itself.
Here is where it is important to note the other features available within this builder. If you are looking to add multiple reports in here, you have the Layout options which allow you to have two or three reports directly next to each other. These are usually used for quick snapshots you would like included in your report. You can also use the Text Elements option to include headers within your report or the text block to include an explanation for a given piece of information. You can also add Page Breaks to organize your data if you prefer.
Along with the Analytical reports offered by SEMrush, you can also use Projects within this report. Currently only available for Position Tracking and Site Audit, you can seamlessly add various reports from both toolset display your progress. This is a great tool for marketers who conduct both SEO and technical support for websites.
Once you have created your report to your liking, you will then want to click “Generate PDF Report” within the top right of your screen. You have a few options before exporting. You can choose to have this report emailed, you can schedule the report to be created daily, weekly or monthly as well as enable a table of contents if you are including multiple reports within this PDF. Once you have made all specifications you would like, you can then click “Save & Generate.” This will then save your preferences and if you have scheduled these, they will automatically be created for you. You can also use the “Email This Report” option to have this report automatically delivered to either yourself or your client, taking the reporting process out of your busy work schedule.
The other important thing to note about Scheduled PDF reports is the amount of reports you will be able to generate. Depending on your subscription level, you will only be able to generate a certain amount. Please take a look at this screenshot for the various options:
The My Reports section makes it easy for you to display your results to your boss or your client. Once you set the report up once, you will not have to worry about constantly going through the process with the ability to schedule these reports to your preference. This is a valuable tool that you will find extremely helpful as you go through the reporting process and save yourself valuable time. Make sure to keep up with this section of SEMrush for more reports and features!
Have you used the My Reports section yet? How has this tool changed how you conduct business? Do you have any suggestions you would like to see with this builder? Please let us know in the comments below!
If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at firstname.lastname@example.org. You can also contact us on Twitter by using the #semrushcare hashtag.