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Mike Isaac

Discovery Thursday: SEMrush Domain Overview

Mike Isaac
Discovery Thursday: SEMrush Domain Overview

Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.

There may come times within your digital marketing campaign where you need to get quick information on a domain. This could be a domain you have just come across within your marketing research or a domain you have been keeping your eye on for a while. But where do you start? How do you find the information you are looking for or know what information to look for?

Well, with SEMrush, thats how! In SEMrush, you can type in any domain, keyword or URL in the search bar at the top of your screen. Once you enter that query, you are brought to all of the information we have in our system for that query. In this case, you would be redirected to the Domain Overview page.

How to Use the Domain Overview Report in SEMrush

To get to the Domain Overview report, you will need to first type the domain you wish to see information for in the search bar at the top of your screen. Once you click the search button, you will then be brought to all of the data we have in our system for that particular keyword.

The four sections at the top will give you a profile of how the domain is performing Organically as well as through Paid Search, what their backlink profile looks like and if they are performing any Display Advertising. This report will also now show you if the domain is running any video ads on YouTube. 


Lets start from left to right. The numbers listed in blue under Organic and Paid are an average monthly traffic number. If we are going off of this example, we can see based on the 279K keywords, we found Ford ranking for, on average per month they are receiving 7 million visits (only from Organic Search and based on the keywords we found them ranking for). We can see the same thing for Paid Search. Based on the 45.6K keywords we found Ford bidding on, we calculated on average per month they are receiving 300K visits in traffic (only from Paid Search and based on the keywords we found them bidding on).

By clicking either of these numbers we can be taken to an Organic or Paid Positions report. In addition to the traffic metrics, you are also able to see the amount of keywords the domain is ranking/bidding, the traffic cost as well as the SEMrush Rank for the domain. All of these snippets can be explored further by clicking the “View Full report” button in the bottom right of all of these sections.

To see more about how we get our data, please click here.

After this main block, you will notice a breakdown of Organic and Paid Keywords in the circle charts. This will display what databases we found the domain ranking or bidding on keywords in. To the right will be a line graph breaking down traffic between Organic and Paid Search. This graph can become very helpful in determining what avenue (Organic or Paid) your competitor is utilizing the most to bring traffic to their site.

Each of these sections will be broken down further as you go down this page. First you will see the Organic information we have on the domain. Notice how the top navigation moves along with he selector as you scroll through this page:


The first part of this report will display the top keywords we found the domain organically ranking for. These are the keywords we determined that are bringing the most traffic to the site. To the right you will see the domains position distribution. This will tell you how many keywords the domain is ranking within a position range for. If you keep moving down, you will notice competitor information including top competitors as well as a positioning map displaying how the domain stacks up against these top competitors.

Below will be more information regarding Branded and Non Branded keywords. SEMrush will separate the domain’s keyword to reveal if more traffic is coming from branded or non branded keywords. This same information will be displayed within the Paid section, however, instead of a Branded report, the Paid section will display the domain’s ad copy.

As you move further down you will notice a breakdown of backlinks in various reports including follow vs nofollow links, backlink type, top anchors, referring domains and indexed pages to name a few. 


If the domain is doing any Display Advertising or Video Advertising, this will be displayed at the bottom of this report. The Display Advertising section will list the latest publishers they found publishing the domain’s ads, the landing pages associated with their ads along with the ad copy they are running. These are ways to give you a quick look into a domain’s advertising behavior. Below will be the Video Advertising section. This will show you the video ads they are running along with the landing pages associated with the ads. 

The Domain Overview can help you cut around a few corners to answer some of the questions you have about your competitors. You can easily get a quick profile on any domain to execute your marketing strategy to its fullest potential. All of the information you see on this screen can be broken down further if you wish to see more information. The Domain Overview gives users a simple and easy way to find out more about their competitors.

Do you have a specific use for the Domain Overview? Was there things you did not know about the Domain Overview? Anything you do not understand? Please let us know in the comments below! 

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at mail@semrush.com. You can also contact us on Twitter by using the #semrushcare hashtag.

Mike Isaac is the Customer Success Content Manager at SEMrush. He has been working at SEMrush for over a year and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.

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