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Mike Isaac

Discovery Thursday: SEO Ideas

Mike Isaac
Discovery Thursday: SEO Ideas

When it comes to improving the SEO of your website, it can become hard to determine exactly what you need to do in order to achieve your goal. There are multiple factors that go into your ranking including the coding of your pages, quality of your content, Google update compliance, along with other technical issues. So with all of these factors taken into consideration, how do you keep track of what you need to do? Well, SEMrush has created a tool that helps you with just that, providing you with ideas for your landing pages.

Located in our Projects section, you will find a box for SEO Ideas. If you have not yet set up SEO Ideas, you will see a wrench icon with a clickable “Set Up” button within this box. Once you click this button, a popup will appear asking you the URL you would like to optimize, along with the keyword you wish to optimize the page for. Once you click the green “Add” button to the right, this will add the landing page to your project. You can then begin to add other landing pages you wish to optimize. 

The way the SEO Ideas tool works is by going off of your Site Audit project as well as your Position Tracking project. The landing pages we suggest along with the keywords suggested will come from your Position Tracking project. Any technical issues we find with a particular landing page, we will provide these suggestions within the given landing page (addressed below).

Once you have finished inputting your landing pages, you can click the green “Save and collect SEO Ideas” button at the bottom of this popup. This will then begin to analyze the landing pages you have implemented as well as generate the ideas we have suggested for your landing pages. Once this has been completed you will notice a blue number within the box that you can click to access your project. 

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When you first open your SEO Ideas project, you will notice an overview at the top with your landing pages broken down below. This report is known as the Optimization Ideas report. The first box shown will list the total amount of ideas you have for your landing pages along with the total amount of pages you are analyzing within this project. Below this information, within the same box, you will see a breakdown of how much traffic could possibly be generated to your website based on our ideas. The percentage number displayed will tell you how much of a possible increase you can receive in traffic based on the search volume of your keywords as well as where you currently rank for the keywords.

The remaining boxes within this report will break down your ideas by category:

Strategy Ideas: this will help you determine if the landing page you suggested is best for a particular keyword. Based on where you are currently ranking for a keyword, you may have a landing page ranking higher for the keyword than the landing page you included within SEO Ideas.

Semantic Ideas: these will help you the content of your landing pages. There can be certain buzzwords you may want to consider to include in your content. By including more relevant buzzwords, you could see an increase in ranking. These buzzwords are more to include certain information within the body of your webpage.

Backlinks Ideas: these ideas will provide more suggestions for backlinks. By improving your backlink profile, you can also see an increased ranking from more people talking about you online.

Content Ideas: Like semantic ideas, this will provide you with buzzwords to include within your webpage. However, these words are more to be included within the elements of your webpage including body tags, title tags and h1 tags.

Technical SEO Ideas: These will come from your Site Audit project. If your given page requires some type of issue to be fixed, these ideas will display the issue that needs to be corrected.

User Experience Ideas: These ideas will only be displayed if you have connected your Google Analytics account to your project. These will provide you with ideas on improving the user experience of your webpage.

To learn more about these ideas, please hover over the “i” icon within this report for further explanation.

Below these boxes will display each landing page entered, the keywords associated with the landing page, the total average monthly search volume of the keywords for that given page, along with the amount of ideas suggested for the landing page. The last column will give you actions to either recollect ideas for the given page or to change the settings of your landing page, which allow you to either edit the keywords associated with the landing page or delete the page from your project.

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Also on this page, you will notice a blue “Add Landing Page” button in the top left. If you ever want to add another landing page you can do so here. To the very right of this button will be the option to filter your pages by a given keyword or URL. Under the ideas column, you will notice there is a dropdown menu giving you the ability to select which pages you would like to see by certain ideas.  You will notice this dropdown includes All Ideas, Strategy Ideas, Content Ideas, Semantic Ideas, Backlink Ideas, Technical Issues or User Experience Ideas. This can help you hone in on certain ideas you are looking to improve with your project. By clicking on any of the green boxes, you will be redirected to a page displaying the ideas we have for that given landing page. 

This page will serve as an overview for your landing page. Under the URL you will notice the keywords being targeted with the given landing page, based on your settings. Below will be your ideas broken up by idea type. Here you can find the best way to improve your landing pages based on our suggestions.

PLEASE NOTE: The ideas presented within the SEO Ideas tool are only suggestions based on present SERP information. They are not guaranteed to affect your SEO in a positive or negative way.

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The second tab within SEO Ideas is the Statistics report. Here you will see the data breaking down your landing pages in your project. You will first see the amount of pages audited by your Site Audit project of the landing pages you entered in your SEO Ideas project. You will see a breakdown of these pages crawled how many are optimized, not optimized or how many are not accessible. To the right of this report you will notice a Position Distribution chart. This will display how many keywords you have ranking in a given position. The bottom of the chart represents in what position range the keyword is ranking for. The higher the bar, the more keywords you have ranking within the given position. Below will be an area to break down your issues into three categories: Content, Backlinks Profile and Technical Issues. Here is where you will get a more general breakdown of your ideas that are displayed on the Optimization Ideas report.

The SEO Ideas tool can truly help you if you are struggling to find ideas on how to improve your SEO. This tool can also reveal areas that need improvement in your landing pages that you were not aware of. You might be able to learn a thing or two and leap over your competitors.

Do you like the SEO Ideas tool? Have you found success using this tool? Did anything surprise you about this tool? Please let us know your thoughts on the SEO Ideas tool below!

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at mail@semrush.com. You can also contact us on Twitter by using the #semrushcare hashtag.

Mike Isaac is the Customer Success Content Manager at SEMrush. He has been working at SEMrush for over a year and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.

Comments

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Tara M. Clapper
SEO Ideas is one of my favorite parts of the SEMrush tool.
David Sayce
David Sayce
Very interesting, I'm just diving into to this and it looks useful to quickly grab some ideas. I'll be interested to see how this impacts a couple of the sites I am working on
Rory
Rory
Good Idea. :p
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