Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.
When most people think of SEMrush, they only think of us for two things: keyword research and competitor analysis. But SEMrush is constantly coming out with new tools that offer so much more to users! One of the biggest areas that is becoming more and more important within the digital marketing world would be the usage of social media.
Social media has become a massive outlet for businesses to stay in touch with their audience and to actively communicate with their customer base. But how do you really know if what you are doing through your social media platforms is really sticking with your audience? How do you know if you are outperforming your competitors? Enter SEMrush and the Social Media tool!
Located in the Projects section, the Social Media tool is a great addition to add to any projects you currently have set up. If you have not set up a Social Media campaign yet, you can find out how to by clicking here. Once you have set up your Social Media project, you can then begin to see all of the useful data SEMrush has gathered for you.
When you first open up this tool you will be brought to the Overview page. By default, the domain you have set to your project will be displayed first, showing you data for Facebook, Twitter and Google+. (We are currently working on adding more social media platforms.) For each platform you will be able to see their followers/likes, posts for the given platform, amount of engagement experienced through these posts along with the correlating engagement rate. This data will be displayed for whatever timeframe you choose through the calendar icon in the top right of your screen. This tool will track data for you from the moment you set it up, moving forward. So in order to see past data, this may not be readily available to you.
Increase Engagement With the SEMrush Social Media Tool
The main goal to achieve from using this tool is engagement. You want to be able to engage your audience the most so that they will continue to follow you and interact with your brand. By analyzing the data within this tool, it will help you achieve this goal. An engagement is an action made with a post. So, for example, if a company sent out a tweet and five people retweeted along with seven favorites, that means that they would receive an Engagement of 12. By analyzing what your competitors are receiving through their social media platforms, we can break their platforms down further and analyze their social media activity.
For each section of the Social Media tool, you will notice a blue box with an arrow in it. This allows you to choose from the competitors along with the main domain set within the tool. If we are still staying on this Overview page, we can quickly analyze which competitor is generating the most engagement. After we determine this, we can then break this individual competitor down further.
If we go to the Engagement tab, we can see how this competitor is receiving their engagement. They could be receiving more shares than actual comments or likes on their posts. When you break down this total engagement number further, it can reveal what platforms are performing better for your audience type and may give you further direction into what platforms you want to focus more on yourself. If you scroll down further on the Engagement report you will notice a trend graph displayed for the selected timeframe. This will tell you what days the given competitor has experienced the most activity. Once you determine the day that experienced the most engagement, you will then want to go to the activity report.
Already sorted by engagement in descending order, the Activity report will display the most engaging posts made by the selected competitor. For example, lets say I want to analyze what my competitor, Walmart has posted that has generated the most engagement for them. By looking at this report, I can see that their most engaging post was about giving back to their employees and improving their internal relations. By analyzing this post, this can give me ideas for my own posts about different topics I may want to focus on. By analyzing this report, I can determine what strategies and tactics my competitors are using and make necessary implementations into my own social media campaigns.
The Social Media tool is a valuable resource to monitor and track what your competitors are doing so that you can keep your audience engaged. This can also help you with determining if your content is really hitting home with your audience or pushing them away to your competitors.
Have you used the Social Media tool before? Have you found other benefits by using the Social Media tool? Please let us know in the comments below!
If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at [email protected]. You can also contact us on Twitter by using the #semrushcare hashtag.