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Expansion and Growth for Your Digital Marketing Agency: How to Find Clients Using Oppty Tool

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Expansion and Growth for Your Digital Marketing Agency: How to Find Clients Using Oppty Tool

Tanya Vasileva
Expansion and Growth for Your Digital Marketing Agency: How to Find Clients Using Oppty Tool

Does searching for lucrative new clients feel like a very wild and very expensive goose chase?

Your digital marketing agency relies on a steady stream of customers to keep it afloat, but it can often feel like that stream is meandering in the opposite direction.

While pricey, gimmicky outreach tactics might help you acquire short-term business, it doesn't take long to realize that these techniques cost more than they are worth. In addition, most leads generated this way fall flat and fail to turn into lucrative, long-term customers. 

If you are wondering how to find clients, the answer is closer than you think. Today, we are introducing you to the SEMrush Oppty Tool, our innovative new platform that directly connects your sales team with the qualified leads who need their services. 

Join us as we explore how this tool works and why it should take a starring role in your customer acquisition strategy.

Find Leads Who Need Your Services

Close more deals in no time

Please specify a valid domain, e.g., www.example.com

What is Oppty?

Oppty is a new tool designed to take your digital marketing business to new heights. If you are tired of spinning your wheels searching for qualified leads, this resource can do the legwork for you in a matter of minutes —expediting your overall lead generation process. 

With Oppty, your sales reps and business development managers can quickly see leads that match their unique needs. Understanding each lead's current digital marketing setup, SEMrush categorizes them based on this intelligence, as well as their target location and business type. 

The result? You are connected in an instant to profitable businesses that are ripe for your services.

If you are still searching for leads via traditional lead generation tools, how often do your efforts lead you to the ideal connections? Most often, you will never know because your data access is limited. With Oppty, you have access to the following points on each lead:

  • Digital marketing budget

  • Location

  • Industry

  • Organic traffic

With that data in hand, you will be able to make a more qualified and sound decision to move ahead. 

The Value of Data Analysis

When you receive your custom lead report from Oppty, those leads are already filtered and qualified by the tool's data analysis function. 

If you have ever spent days or weeks cold calling or emailing contacts from a standard lead generation report, you know that the process can be laborious and futile. 

What makes Oppty different from other sales intelligence software?

It leverages SEMrush's big data analysis tools, as well as the platform's in-depth business knowledge spanning the past six months of top trends. When you generate your report, the tool uses this intelligence to pull only those leads who actually need a digital marketing agency like yours. 

In addition, when you use Oppty to narrow your prospect field down to the leads that are the most qualified and receptive to your pitch, you will also reap the following benefits:

  • Spend less time prospecting

  • Use meaningful data to create tailored offers

  • Make a strong and positive first impression

  • Gain actionable insights

  • Achieve a deep understanding of client needs

How to Find Clients with Oppty

If you lie awake at night wondering how to get marketing clients, it is time for a change. Let's take a step-by-step look at how Oppty works.

Performing the Search

First, you will go to the Oppty home page. You will see that you can search for qualified leads in four different ways, isolating those that have:

  • A marketing budget positive spend

  • Strong competitors

  • Gaps or holes in their Pay-Per-Click (PPC) or Search Engine Optimization (SEO) budgets

  • Negative trends in Search Engine Results Pages (SERPs) positioning

After entering your industry and city under each of the four sub-sections, you can press the "Get Leads" button.

Before we delve into what the results share, let's take a look at the four search criteria in greater detail

Marketing Budget Positive Spend

Companies will ping here if SEMrush noticed that their marketing budget recently grew; this is an opportunity for your digital agency because it signals that their business is also growing. 

As such, they can afford to pay for third-party services like yours to propel them to even greater success, so make that connection! Here, you will be able to see:

  • The lead's exact digital marketing spend over the past six months

  • The likelihood of your offer's success

Strong Competitors

These leads are those that SEMrush believes will struggle to stand out in their market due to the presence of strong competition. In their quest to direct traffic and business their way, they could use your services!

In this section, you can:

  • Demonstrate your expertise by revealing knowledge on rivals

  • Offer to help the lead see greater results than its competitors

Expansion and Growth for Your Digital Marketing Agency: How to Find Clients Using Oppty Tool. Image 0

PPC/SEO Budget Gap

Using its advanced analytics, SEMrush found that these companies have a major hole or gap in their total budgets when it comes to PPC or SEO strategies. That signifies that they haven't made major investments in these areas, and would be willing to listen to your pitch. 

With this information, you can:

  • Valuate the reduction in their PPC or SEO campaigns

  • Reveal the value of your service in relevant areas

Negative Trends in SERP Positioning 

Sure, there are other search engines, but Google is still king. SEMrush noticed that these leads were slipping behind on Google search results, harming their online visibility, and costing them business. 

This data is a sign that the company's SEO efforts are minimal or nonexistent, which is a clear role your company can step into and fill. This sell is often a quick one, as these managers already know that restoring rankings or getting higher positions is critical to their sustainability. 

Your Hidden Preview

After you perform each search, you will see a hidden preview that shows you a high-level overview of the leads in individual bubbles. You can view the data in either a chart or table form. 

By hovering over every bubble, you can see some details about the lead, depending on the search criteria you selected. Most of the key details, including the company's name, address, website, and phone number, are hidden from view.

Expansion and Growth for Your Digital Marketing Agency: How to Find Clients Using Oppty Tool. Image 1

Here are the data points you can see with the hidden preview only:

Marketing Budget Positive Trend

Available stats include under the "Marketing Budget Positive Trend" section include:

  • Paid Traffic Cost (Current) 

  • Paid Traffic Cost (Minimum)

  • Traffic Cost Growth

Strong Competitors

Available stats under the "Strong Competitors" section include:

  • PPC Costs (USD)

  • Competitive SEO Costs (USD)

  • Competition Level

PPC/SEO Budget Gap

Available stats under the "PPC/SEO Budget Gap" section include:

  • PPC Costs (USD)

  • SEO Costs (USD)

  • Traffic Cost Difference

Negative Trends

Available stats under the "Negative Trends" section include:

  • Organic Traffic (Current)

  • Organic Traffic (Maximum)

  • Traffic Drop

Expansion and Growth for Your Digital Marketing Agency: How to Find Clients Using Oppty Tool. Image 2

Buying Your Leads

Ready to see more than just the bare minimum? It is time to buy your leads!

On the lead details page, click the green "Buy Leads" button to get started. Then, fill out the quick form and pay for your order by entering your credit card information. 

Until September 24, the special price per lead is $3.5. The standard price is $7 per lead.

For each lead you buy, you will receive detailed company information such as phone numbers and estimated digital marketing budgets! You can use these points to break the ice, guide your discussion, and lead into how your agency's services can help.

Creating a Custom Report

Some digital marketing agencies might require more information beyond what is available on the Oppty tool dashboard. If this is you, that is OK!

On the tool's home page, click the "I want more opportunities" button to send a custom request. From an analysis of your existing pipeline to advanced lead filtering capabilities, our team can do it all, and we are here to help.

Oppty Helps Turn Leads into Customers

Your digital marketing agency might be the best in town, but unless you know how to find clients the right way, your business and bottom line could both suffer.

To keep sales numbers up and establish yourself as an industry leader, you need leads that turn into repeat customers, who then tell all their friends about the great job you did.

The quickest and most effective way to find these leads? Check out Oppty.

When you do, you will wonder why you ever spent time on fruitless prospecting efforts or other sales intelligence tools in the past. 

Find Leads Who Need Your Services

Close more deals in no time

Please specify a valid domain, e.g., www.example.com

Tanya Vasileva
Expert

Provides valuable insights and adds depth to the conversation.

Tanya is Product Owner at SEMrush. Art lover and swimmer.
Feel free to connect on LinkedIn.
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Comments

2000
Newcomer

Either just recently joined or is too shy to say something.

I like to try your seven days trial. Hope it works great.
Thanks for the amazing post.....keep sharing.
Tanya Vasileva
Expert

Provides valuable insights and adds depth to the conversation.

John
Hi John, we have sample reports if you want to check the tool. You can order it on Overview.
Amit Ghosh
Helper

An experienced member who is always happy to help.

This is too expensive?
Amit Ghosh
Helper

An experienced member who is always happy to help.

Wonderful. You have ears. Do you have discounts too?
Tanya Vasileva
Expert

Provides valuable insights and adds depth to the conversation.

Amit Ghosh
We have a special price till September 24, also you can order a sample report only for $15
Sebastian Hovv
Helper

An experienced member who is always happy to help.

Great work guys! These are some interesting numbers.
Hamza Ali
Pro

Asks great questions and provides brilliant answers.

No wonder you guys are winning awards. A tool targeted for agencies right after Content Marketplace. Nice! Looks like a powerful tool. All the best!
Tanya Vasileva
Expert

Provides valuable insights and adds depth to the conversation.

Hamza Ali
Thank you!! :)
Astha Upadhyay
Expert

Provides valuable insights and adds depth to the conversation.

It's great to know that there is one more tool for improving Digital marketing effectiveness and that too from SEMrush. Thank you, Tanya, for the information.
Tanya Vasileva
Expert

Provides valuable insights and adds depth to the conversation.

Astha Upadhyay
Thank you :)
Astha Upadhyay
Expert

Provides valuable insights and adds depth to the conversation.

Tanya Vasileva
It's my pleasure
Newcomer

Either just recently joined or is too shy to say something.

Based on your analysis of the tool for expansion and growth, how can it be of value for localized business where local SEO and field marketing is pitted against it.
Hamza Hahsim
Pro

Asks great questions and provides brilliant answers.

Hi Tanya, thanks for your wonderful article. I really appreciate the information that you have shared. I'm planning to start an agency. Hopefully, I would cover all the points that you have mentioned before the final plan. Regards.
Tanya Vasileva
Expert

Provides valuable insights and adds depth to the conversation.

Hamza Hahsim
Thank you! And good luck :)
Shehryar  Aziz
Enthusiast

Occasionally takes part in conversations.

Tanya, will we get email addresses?
Tanya Vasileva
Expert

Provides valuable insights and adds depth to the conversation.

Shehryar Aziz
Hi! Unfortunately not, but we are working on it. We mostly show you an opportunity to sell your service to the business, not the exact person in that company. I suppose if you know the business problem find the person from the business nowadays is not a big deal and we don`t want to focus on the not relevant contact information. What do you think, is it critical for you? What kind of contact data you`d like to see? What would be enough?
Shehryar  Aziz
Enthusiast

Occasionally takes part in conversations.

Tanya Vasileva
Well, TBH, I believe that Emails are really important for email marketers! I barely know anyone in my circle that can do cold calling for me.

Even if you're providing phone numbers for now, can you make sure that they are the personal numbers of the owners? I am sure that all or most of them are office phone numbers and it is really hard to pass a Gatekeeper.

I believe that it is really important to include email addresses even if the emails are info@domain(.)com

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