Keyword ranking is one of the most important factors you need to consider when compiling your list. For any website or blog, getting to the top of the search engine rankings requires the use of relevant and high value keywords. Otherwise, it becomes difficult for them to make their mark and get more people to visit their website. The keyword rank is basically a measure of how your website ranks in relation to it. For instance, if you are ranked on the first page, first position for a particular keyword, your SEO keyword ranking would be the highest.
However, you cannot check keyword ranking manually. It will take a lot of time for you to find the relevant data for each keyword. In the end, you would have invested a lot of time and effort into something that would not offer any tangible results. This is why you should automate the process and use a keyword rank checker instead. There are many such tools available online that you can use, some of them for free. This would make it easier for you to determine which keywords to use in the future.
SEMrush remains one of the foremost keyword tools. You only need to enter some information related to your website, like the niche you are targeting and your primary keywords. It will then reveal the keyword ranking accordingly. You can use SEMrush to select the best keywords to add to your campaign so that you maximize your chances of success. In addition, it also has the tools required to organize the keywords in a way that makes it easier for you to use them.
So, how does a keyword rank tracking tool work? The tool uses information provided by the leading search engines regarding the positions you have been able to achieve for certain keywords. It presents you the result from around the web, making it easier for you to keep track of your campaign. This is why a keyword rank tool comes in so handy. You don’t have to do anything; the tool will do everything for you.
The two main purposes for which you need to check if your keywords rank well are:
- Determining whether or not you should persist with your current list of keywords. If any of the keywords is not showing up on the first ten pages of the search results, it clearly shows that it isn’t delivering the return on investment (ROI) you are seeking. You can view the keyword ranking reports and then see which keywords you should continue using and which ones you should discard.
- Secondly, you can decide on the keywords you should invest more on. For instance, if there are certain keywords that show up on the first page, or among the first three pages of the search results, it means that you are performing well there. Increasing the investment there might help you get to the top of the rankings which will be worth your while.
What this means is that using a keyword rank tool will enable you to determine if you are investing too much in your campaign. If the results you are getting are not satisfactory, you can simply lower the level of investment for the keywords that are performing poorly. At the same time, you can invest more on the high ranking keywords. Plus, you get to know which keywords are helping you gain an edge on your competitors.
At the end of the day, it comes down to whether you are using the best tips for improving your keyword ranking. For instance, using SEMrush to find the most relevant and high value keywords will do half the job for you. All you need to do is to make sure the competition for the keywords you add to your list is low. In that case, you will find it much easier to have your website rank well for most of the keywords you use. The revenue and profits you generate from your campaign depends on the ranking so pay attention to it.
So, you should keep an eye on the keyword rank for each word or phrase you are optimizing your website for to get a better idea of how successful your campaign is proving to be.